CRM Marketing Manager at Sunstar Americas, Inc. | Schaumburg, IL | $120K/yr – $140K/yr

CRM Marketing Manager

Schaumburg, IL (Hybrid)

$120K/yr – $140K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

Job Summary

Own and execute end-to-end CRM and lifecycle programs across Retail and Professional Dental Care, shaping journey design, data activation, testing, and optimization to drive acquisition, engagement, retention, and CLTV.

Job Description

Responsibilities

Define and execute CRM and lifecycle marketing strategies across Retail and Professional Dental Care audiences
Lead lifecycle marketing programs across email, SMS, and owned digital channels
Develop customer journey strategies to improve acquisition, engagement, retention, and loyalty
Drive replenishment, repeat purchase, and Customer Lifetime Value (CLTV) initiatives
Identify new CRM capabilities and opportunities that support long-term business growth
Manage consumer database growth and first-party data activation
Lead CRM campaign planning, execution, testing, and optimization
Develop testing strategies to improve engagement, conversion, and retention performance
Monitor campaign effectiveness and translate performance insights into optimization recommendations
Establish CRM best practices, governance, and performance standards

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
8–12+ years of experience in CRM, lifecycle marketing, marketing automation, or digital marketing
Proven success developing CRM strategies that improve customer acquisition, retention, and CLTV
Experience managing email marketing, SMS, customer journey orchestration, and marketing automation platforms
Strong analytical skills with the ability to translate consumer data into business strategy
Experience leading cross-functional initiatives and influencing stakeholders
Excellent communication, leadership, and project management skills
Judgment and Decision Making : Works under general direction on broad strategic assignments with periodic review of results. Exercises a high degree of independent judgment in developing CRM strategy, lifecycle marketing initiatives, audience segmentation, and customer engagement programs.

Preferred

Experience with Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Marketo, Microsoft Dynamics 365, or similar CRM platforms
Experience with Customer Data Platforms (CDPs) and first-party data activation
Experience with journey orchestration, personalization, and marketing automation
Experience supporting both B2C Retail Consumer and B2B Professional customer engagement programs
Experience with loyalty, retention, and subscription-based marketing strategies
Experience with A/B testing and experimentation frameworks
Experience with Google Analytics, Adobe Analytics, Power BI, Tableau, or similar analytics platforms
Experience within healthcare, oral care, consumer packaged goods (CPG), or other regulated industries
Familiarity with AI-driven personalization and predictive marketing capabilities

Benefits

What Makes Sunstar Special is:
- A business focused on health and wellness of people around the world
- High Quality Products
- Beautiful state-of-the-art facility
- Diversity and Inclusion
- Corporate Social Responsibility Program and partnership with charitable organization
- Strong value placed on company culture
- Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits.
- Opportunities for career growth and advancement
- Employee discount on GUM products

Sunstar Americas, Inc.

As a member of the Sunstar Group, Sunstar Americas, Inc., a global organization dedicated to improving overall health through oral health worldwide, holds a prominent position in the oral care industry. Formerly known as the John O. Butler Company, we are renowned for our exceptional production and distribution, and high-quality oral care products. With our headquarters in Schaumburg, Illinois, and branches in Canada, Mexico, Colombia, Brazil, and Argentina, as well as distribution partners in Central and South America, we have established ourselves as an industry leader.At Sunstar Americas, Inc., we firmly believe that our people are the foundation of our success. We foster a collaborative, innovative, and agile culture that ensures we deliver high-quality, innovative products to consumers and oral care professionals. Our team-oriented approach encourages creative thinking and nurtures a positive work environment and productive relationships. With dedication, hard work, and a shared vision, we can continue to make SAI a leader in our industry.Join us and become part of our global team, where together, we can achieve success and contribute to a better future.

Founded in 1923

Schaumburg, Illinois, USA

489 employees (44 in marketing)

sunstargum.com