Responsibilities

• Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events.
• Own development of advanced marketing automation, subscriber journeys and triggered communications, increase engagement, improve marketing efficiency, and increase customer lifetime value.
• Curate campaign context, content and call-to-actions with clear and concise copy and design briefs. Collaborate with Creative team to create engaging communications based on best practices, engagement data and testing.
• Responsible for end-to-end execution of all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs.
• Responsible for developing effective segmentation strategies to deliver engaging, relevant communications to KREWE customers and subscribers.
• Full administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy.
• Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel.
• Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns.
• Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy
• Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experience

Requirements

• 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical.
• Bachelor’s Degree in Marketing, Business or related field required.
• Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders.
• Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders.
• Proficiency in using CRM software (ideally Klaviyo and Attentive) and other performance marketing automation tools.
• Proficiency in Analytics and reporting tools including GA4 and Triple Whale.
• Solid understanding and experience in personalization (CRM) and segmentation marketing.
• Aptitude to thrive in a fast-paced and rapidly changing environment.
• Excellent analytical skills with strong data-mining and in-depth database segmentation experience preferred.
• Familiarity with data privacy regulations (ie GDPR, CCPA, CAN-SPAM Act, etc.) and their implications for CRM activities.

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, AD&D, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual