CRM Manager

New York City, NY (Hybrid)

$90K/yr – $110K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the CRM engine for NA markets, driving subscriber growth and paid upsell from the free tier through live-events focused campaigns.

  • CRM strategy ownership: multi‑channel planning, personalization, and segmentation to boost engagement and conversion.
  • Cross‑functional delivery: collaborate with retention, product, tech, content, UX, and analytics to ship integrated CRM outputs.
  • Optimization engine: test, measure, and refine campaigns to lift performance and revenue across sports fans.

Job Description

Responsibilities

  • Develop and execute CRM strategies for North America markets, driving revenue and subscriber growth.
  • Own a weekly multi-channel schedule - delivering CRM campaigns focused on promoting live events.
  • Own personalization and segmentation strategies to enhance engagement and conversion.
  • Optimise campaign performance through testing, data insights, and continuous refinement.
  • Collaborate with retention, product, tech, content, UX, and analytics teams to deliver integrated CRM output.
  • Drive acquisition to the free subscription tier and upsell users to paid subscriptions.
  • Be the go-to expert for CRM planning and execution for sports events.

Requirements

  • Proven experience in a CRM role, ideally in a subscription-based business.
  • Strong planning, execution, and performance optimisation skills in CRM.
  • A deep passion for sport, and a solid understanding of fan behavior across North American markets.
  • Ability to thrive in a fast-paced, international, and commercially driven environment.
  • Excellent stakeholder management and communication skills across matrixed organizations.

Preferred

Benefits

  • Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan.
  • You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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DAZN

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global. We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews. If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.We look forward to hearing from you!

Founded in 2015
London, England, GBR
3.8K employees (1,007 in marketing)

Traffic Signals

Monthly Visitors
275.7K
Traffic Source Mix
Search
52.2%
Direct
30.5%
Referral
11.4%
Social
4.9%
Paid
0.7%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
755 (20% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
5

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