Responsibilities

• Lead the definition and execution of regional CRM strategies and seasonal action plans aligned with business priorities and client development objectives.
• Oversee the creation, deployment, and performance analysis of CRM campaigns across online and offline channels, ensuring relevance, consistency, and measurable impact.
• Drive client recruitment, retention, engagement, and reactivation initiatives through data-informed campaign planning and targeted actions.
• Measure campaign effectiveness and return on investment, translating results into clear recommendations for continuous optimization.
• Develop and manage recurring and ad hoc client insight analyses to support strategic decision-making and identify opportunities for business growth.
• Produce clear, impactful dashboards and reports for regional leadership, headquarters, and key stakeholders, with a focus on client segmentation, engagement, retention, acquisition, and campaign performance.
• Translate complex data into concise, actionable insights and recommendations for both technical and non-technical audiences.
• Conduct deep-dive analyses, performance tracking, and benchmarking to uncover trends, assess opportunities, and support strategic planning.
• Contribute to the definition, evolution, and documentation of CRM KPIs and reporting best practices.
• Oversee the quality, accuracy, and consistency of client data across the region, ensuring strong data capture standards and ongoing database enhancement.

Requirements

• Minimum 5-7 years of experience in CRM, customer management, data analysis, or a similar role, preferably in the luxury, fashion, or retail industry.
• Experience developing and executing CRM strategies, campaigns, and reporting frameworks.
• Experience with CRM platforms and reporting tools such as Salesforce, SAP CRM, Qlik, Tableau, Power BI, or similar systems.
• Bachelor’s degree or above in Marketing, Business, Business Analytics, Data Analytics, or a related field, or equivalent experience.

Nice to have

• Fluency in English required; proficiency in French is a plus.
• Experience with CRM platforms and reporting tools such as Salesforce, SAP CRM, Qlik, Tableau, Power BI, or similar systems.
• Experience in luxury or fashion business is strongly preferred.
• Knowledge of SQL, Tableau, Power BI, Python/R, or similar tools.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively across local and global teams.
• Agile, proactive, and solution-oriented approach.

Benefits

• medical, dental, vision
• short and long-term disability
• various paid time off programs
• employee discount/perks
• retirement plan with employer contribution