Creator Reputation Manager - TikTok Operations

New York, USA (On-site)

$99K/yr – $248K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive creator partnerships and product advocacy at TikTok, coordinating creator programs and communications to support launches and adoption.

  • Own relationships with high-impact professional creators and drive creator-focused product narratives.
  • Must-have: Proven ability to build relationships that move product goals and metrics.
  • Standout: Cross-functional collaboration with Product, Creator Marketing, Monetization, and Comms.

Job Description

Responsibilities
  • Manage relationships with high-impact professional creators
  • Engage creators on product updates, tools, and monetization opportunities in a way that is clear, credible, and outcome-driven
  • Identify and activate creators who can effectively serve as product advocates for the wider creator community
  • Act as a creator-facing product spokesperson across TikTok-owned channels
  • Write quick-turn scripts, be on camera talent, and engage directly with creators on product launches and updates
  • Translate product features into creator-relevant narratives that drive awareness, perception, and adoption
  • Drive creator participation in priority programs, pilots, and initiatives
  • Execute engagements that are scalable, repeatable, and aligned with business goals
  • Own creator communications, timelines, and day-to-day execution across initiatives
  • Partner closely with Product, Creator Marketing, Monetization, and Comms teams
  • Bring creator feedback and behavioral insights back into the organization to inform product and go-to-market decisions
Requirements
  • Deep understanding of professional creators and how they influence others
  • Strong relationship builder
  • Proven ability to leverage creator relationships in service of product goals and metrics
  • Comfortable being camera-facing and speaking credibly about products in VOD, live, or unscripted settings
  • Strong program management skills - execution, organization, and follow-through
  • Clear communicator who can simplify complex product concepts
  • Preferred Qualifications: Experience as a creator or working closely with professional creators
  • Preferred Qualifications: Background in creator partnerships, product marketing, or community strategy
  • Preferred Qualifications: Experience supporting product launches or adoption programs
Preferred
  • Experience as a creator or working closely with professional creators
  • Background in creator partnerships, product marketing, or community strategy
  • Experience supporting product launches or adoption programs
Benefits
  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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