Responsibilities

• Creator Research, Sourcing & Outreach
• Conduct ongoing research to identify high-potential creators across TikTok and Instagram, prioritizing conversion potential, content quality, and audience fit over follower count.
• Execute high-volume outreach to recruit creators into client programs, developing and refining outreach templates to maximize response and onboarding rates.
• Monitor emerging trends, viral content, and rising creators in real time to identify timely partnership opportunities and flag relevant insights to the Lead Strategist.
• Build and maintain an active, well-organized creator pipeline to support continuous program growth across clients.
• Brief Syndication & Content Execution
• Distribute creator briefs developed by the Lead Strategist, ensuring each creator fully understands campaign objectives, content requirements, brand mandatories, and performance expectations.
• Manage content timelines and deliverable tracking across active creator programs; follow up proactively to keep production on schedule.
• Review creator content for brand compliance and quality standards; provide clear, actionable revision feedback to creators before content goes live.
• Coordinate whitelisting on Meta and Spark Ads on TikTok, working directly with creators to secure access and resolve technical issues for the paid media team.

Requirements

• 2–4 years of experience in influencer marketing, creator program management, affiliate marketing, or social media — with a strong emphasis on execution and operational ownership.
• Hands-on experience with TikTok and Instagram, including a solid understanding of platform trends, content formats, and creator ecosystems.
• Demonstrated ability to manage high-volume creator outreach and communication simultaneously across multiple programs.
• Experience distributing creator briefs and managing content review and approval workflows.
• Highly organized with strong attention to detail; comfortable managing multiple timelines, trackers, and stakeholders at once.
• Clear, professional communicator — able to engage creators with warmth and precision, and coordinate effectively with internal teams and offshore resources.
• Data-literate and comfortable pulling, organizing, and presenting performance reports; experience working with dashboards or spreadsheets to track program metrics.
• Proactive, resourceful, and comfortable operating independently in a fast-moving environment.

Preferred

• Familiarity with TikTok Shop Affiliate Center or similar affiliate management platforms.
• Experience managing or communicating with creator or influencer communities (Discord, Slack, or similar).
• Experience coordinating with offshore or remote execution teams.
• Knowledge of whitelisting/Spark Ads processes on Meta and TikTok.
• Background in e-commerce, CPG, or consumer product brands.