Responsibilities

• Createer & Customer Pipeline Management - Develop creator recommendations aligned with client objectives, target audiences, campaign goals, and budgets. - Identify emerging creators, platform trends, and partnership opportunities across TikTok, Instagram, YouTube, TikTok Shop, and other relevant platforms. - Recommend creator strategies and content approaches to improve campaign performance. - Support creator sourcing and outreach across relevant brand categories, audience niches, and product-use cases. - Review creator recommendations for brand fit, category relevance, audience alignment, content quality, and platform behavior. - Manage outreach workflows, follow-ups, creator/customer questions, and participation status. - Support customer activation campaigns in partnership with the manager, account team, lifecycle team, and client team. - Support post-purchase creator/customer invite workflows where applicable. - Track creator and customer movement from outreach to interest, community join, content submission, posting, and payout eligibility. - Maintain organized pipeline trackers and flag gaps, bottlenecks, or pacing risks. - Recommend workflow improvements to increase creator/customer conversion and posting rates. - Negotiate creator compensation, deliverables, usage rights, exclusivity, and campaign terms within approved budgets. - Build long-term relationships with creators while expanding Blue Wheel's creator network.
• Creator Communication & Community Operations - Support onboarding for creators and customers who express interest in a program. - Help maintain creator/community spaces, FAQs, posting instructions, challenge details, product education, example content, and participation guidelines. - Answer creator/customer questions and escalate complex or sensitive issues to the manager. - Encourage participation in monthly challenges, cross-posting opportunities, repeat posting prompts, and affiliate opportunities. - Monitor community activity and flag common questions, friction points, or engagement opportunities. - Create announcements, educational resources, campaign opportunities, and discussion prompts for the creator community. - Foster engagement by interacting with creators, celebrating successes, and encouraging participation. - Gather creator feedback and community insights to improve the creator experience and future programs. - Help ensure creators and customers understand how to participate, how to post, how to earn, and how to access future opportunities.
• Content Tracking & QA - Develop creator briefs by translating client objectives into clear creative direction, key messaging, deliverables, and campaign requirements. - Provide creative guidance and feedback throughout the content creation process while preserving creator authenticity. - Track submitted and live content across approved platforms, including TikTok, Instagram, TikTok Shop, and other relevant channels. - Confirm that posts meet program requirements, including product, format, caption, hashtag, disclosure, link, and timing requirements. - Collect live links, screenshots, creator handles, post dates, view counts, engagement metrics, and cross-posting status. - Flag content that may be strong enough for future amplification, re-use, organic posting, Spark Ads, GMV Max, or top-performer bonuses. - Escalate brand safety concerns, inaccurate claims, missing disclosures, incorrect product details, or content quality issues. - Help identify strong content patterns, recurring themes, and creators who may be good candidates for repeat activation. - Coordinate revisions, approvals, and final content delivery with creators and internal stakeholders. - Review creator content for storytelling, hook strength, brand alignment, messaging accuracy, platform best practices, and overall creative quality while providing actionable feedback to creators.
• Incentive & Challenge Administration - Track approved content against base incentive structures, bonus rules, and monthly challenge requirements. - Maintain records of bonus eligibility for cross-posting, repeat posting, top-performing content, VIP creators, affiliate performance, or customer participation. - Support the manager in monitoring incentive, challenge, creator, or customer budget pacing. - Help ensure incentive records are clean, accurate, and easy to review before payouts. - Identify creators or customers who may be strong candidates for repeat participation, additional incentives, or future paid opportunities. - Flag incentive structures that appear to improve or weaken creator participation.
• Reporting & Insights Support - Maintain weekly trackers for outreach volume, community joins, creator/customer participation, post rate, content volume, views, incentive usage, and key performance signals. - Support the manager and strategist with weekly status updates. - Help identify trends across outreach methods, creator/customer segments, content themes, and posting behavior. - Flag pacing risks if content volume, community conversion, post rate, views, or incentive usage are behind target. - Keep data organized so the manager can build strategic recommendations and client-facing updates. - Support the preparation of recaps, screenshots, links, content examples, and performance summaries. - Surface early insights around which creator segments, messaging angles, and challenge structures are working. - Analyze creator performance to identify high-performing creators, messaging, content formats, and partnership opportunities. - Apply campaign learnings to improve future creator recommendations, outreach strategies, and program performance.
• Client Collaboration - Serve as a day-to-day point of contact for assigned creator initiatives. - Present creator updates, campaign progress, and performance insights during recurring client meetings. - Coordinate client approvals including creator selections, rates, creative concepts, and final content. - Proactively identify campaign risks and recommend solutions to maintain campaign success.
• Cross-Functional Coordination - Coordinate with the manager, strategist, account team, lifecycle team, paid media team, client team, and internal stakeholders to understand product availability, sample status, campaign timing, and program priorities. - Support communication around shipping, samples, product questions, creator requirements, and operational blockers where applicable. - Partner with internal team members to ensure creator/customer messaging, community prompts, challenge details, and reporting remain consistent. - Coordinate paid usage rights, Spark Ads, whitelisting, and licensing requests with internal Paid Media teams. - Flag high-performing content suitable for paid amplification and future licensing opportunities. - Document recurring process gaps and recommend workflow improvements. - Escalate issues quickly when they could impact creator participation, post timing, content quality, or client expectations. - Maintain organized creator asset libraries, campaign documentation, contracts, Spark codes, usage permissions, and content archives. - Ensure creator content is properly stored and distributed for Paid Media, Organic Social, and client use. - Coordinate product fulfillment, shipping logistics, and creator sample tracking in partnership with clients, fulfillment partners, and internal teams. - Partner closely with Paid Social, Organic Social, Community Management, Creative, Lifecycle Marketing, and Social Commerce teams to maximize creator content across channels. - Ensure messaging remains consistent across creator, paid, owned, and affiliate marketing initiatives. - Support the onboarding and development of Creator Partnerships Specialists by sharing best practices, campaign learnings, and workflow guidance.
• How This Role Supports the Manager - The Creator Partnerships Strategist is the experienced executional support layer for the Creator Partnerships Manager. The strategist keeps the daily engine moving by managing workflows, tracking creators/customers, supporting community operations, QA'ing content, maintaining clean reporting, and surfacing early insights. - In simple terms: The manager decides how the program should scale. The Creator Partnerships Strategist helps make sure the program moves every day and flags what is working.

Requirements

• 2–4+ years of experience in creator partnerships, influencer marketing, affiliate marketing, community management, social media, lifecycle/community programs, customer advocacy, or social commerce.
• Experience managing creator outreach, creator communication, community workflows, campaign tracking, or affiliate/content programs.
• Strong organizational skills and comfort working in spreadsheets, trackers, dashboards, creator platforms, or CRM-style systems.
• Familiarity with TikTok, Instagram Reels, TikTok Shop, creator content formats, and short-form video behavior.
• Strong written communication skills with the ability to communicate clearly and professionally with creators, customers, and internal teams.
• Experience creating creator briefs, campaign documentation, or educational resources using Canva or similar design tools.
• Ability to manage repetitive but detail-sensitive work without losing accuracy.
• Experience using creator management platforms (Klear, GRIN, Aspire, CreatorIQ, etc.) and project management tools to support sourcing, outreach, reporting, and campaign organization.
• Ability to balance speed, attention to detail, and creator/customer experience.
• Ability to identify patterns and make recommendations to improve workflow, posting rate, or creator participation.

Preferred

• Preferred Experience - Experience with TikTok Shop, affiliate creator programs, Discord communities, UGC programs, customer advocacy programs, or product seeding campaigns.
• Experience supporting consumer brands across categories such as beauty, wellness, home, lifestyle, CPG, fashion, pets, family, fitness, or retail.
• Familiarity with creator incentive programs, content challenges, bonus tracking, ambassador programs, or community-based creator activations.
• Experience collecting and organizing live content links, creator handles, Spark codes, usage permissions, or campaign performance data.
• Understanding of FTC disclosure expectations and basic brand safety considerations.
• Experience working with AI-enabled tools and creator platforms may support sourcing, creator discovery, audience analysis, outreach, workflow tracking, reporting, content analysis, and operational efficiencies.