Creator Partnerships Manager

Los Angeles, CA (On-site)

$110K/yr – $135K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own creator partnerships for North America, shaping how creators, platforms, and campaigns move the brand from awareness to revenue with scalable programs and strong cross-functional partnerships.

  • Own strategy and programs that align with brand priorities, launches, and seasonal pushes.
  • Set up KPI driven measurement, reporting, and optimization across awareness, engagement, traffic, and revenue.
  • Build repeatable processes and relationships with creators, agencies, and managers to unlock ongoing partnerships.

Job Description

Responsibilities\n
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  • Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives.
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  • Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts.
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  • Identify opportunities across YouTube, Instagram, TikTok, Facebook, emerging platforms, and creator communities.
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  • Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators.
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  • Stay current on creator, platform, and consumer trends to identify new partnership opportunities.
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  • Identify, recruit, negotiate, onboard, and manage creator partnerships across North America.
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  • Build long-term relationships with creators, agencies, talent managers, and industry partners.
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  • Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals.
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  • Develop ambassador and long-term partnership programs that extend beyond one-off campaigns.
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  • Manage product seeding initiatives and ongoing creator communications.
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Reolink

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most.Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth.Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth.Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

Founded in 2009
Wilmington, Delaware, USA
166 employees (39 in marketing)

Traffic Signals

Monthly Visitors
523.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
15%
Direct
61.2%
Referral
12.3%
Social
10.9%
Paid
0.5%

Headcount Trend

Current headcount: ~166

Marketing Team

Marketing Team Size
36 (22% of company)
Median Career Experience
7 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
4

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