Responsibilities

• Develop and implement strategic frameworks for creator content collaboration across titles
• Oversee creator content curation for titles
• Collaborate with brand leads to seamlessly integrate title elements into creator content, when and where necessary, creating a cohesive Amazon MGM Studios and Prime Video creator strategy
• Support the paid boosting creator content strategy
• Build strong relationships and become a critical partner to the internal Prime Video series, film, and brand leads
• Partner with marketing teams to influence differentiated marketing plans that optimize influencer skills
• Develop KPIs and insights both internally and with external partners to benchmark expectations and goals
• Manage relationships with contracted creators who will be our title champions
• Align creator partnerships with broader brand initiatives
• Serve as primary liaison between creators and internal title teams

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• 4+ years experience in film/series marketing and creator strategy
• Experience with influencer/creator management in marketing campaigns
• Understanding of the media and entertainment industry
• Understanding of social media and creator ecosystems
• Experience using data, metrics and digital marketing tools to inform strategy
• Experience leading strategy and execution
• Experience building relationships and communicating effectively with stakeholders
• Experience in developing repeatable creator formats on social

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience in global title marketing management