Drive influencer marketing leadership and KOL partnerships across a cross-functional team to meet brand objectives.

• Own end-to-end identification, briefing, management, and reporting for KOLs.
• Must-have: Expertise in social media, digital influencers, and leading teams.
• Standout: Budget ownership and collaboration with paid media, contracts, and creative.

Responsibilities

• Serve as team leader for Influencer marketing multi-functional team
• Lead KOL strategy designed to meet business objectives
• Lead identification of KOLs to match brand’s equity and criteria for partnership
• Manage KOL relationships, brief development, and ongoing communications
• Lead content management of design process, timing, and reporting
• Lead KOL internal team with direct report
• Partner with multi-functional team on contract management, paid media strategy, social landscape assessments, creative best practices, and business plans.
• Manage budget and program performance reports

Requirements

• Bachelor's Degree
• Expertise in social media, digital marketing, and digital influencers
• Experience leading teams and direct reports
• Strong written communications skills
• Maintains a growth mindset and values experimentation
• Shows adaptability and strong learning agility to thrive in a fast-paced environment
• Exhibits the ability to pivot quickly and effectively in response to changing priorities and circumstances

Preferred

• Previous work in social media, influencer relations (ideally 5 years)