Responsibilities

• Review every creator content submission and provide detailed, specific written feedback — not “good energy, fix the hook.” Actionable notes that make the creator measurably better on the next video.
• Run regular training calls with creators: what’s converting right now, what hooks are working, what formats are performing on TikTok this week — not generic advice, live coaching based on current data.
• Spot trends daily and push them to creators proactively — they should be hearing content ideas from you before they ask.
• Manage the creator community on Discord — touchpoints, challenges, recognition, momentum. Creators stay active because of the environment you build.
• Track who is performing and who isn’t. Prioritise your coaching time on the creators with the most upside. Flag the ones who aren’t improving.
• Help scale the program: more creators, better content, higher GMV per creator over time.
• You have actively trained and coached creators on their content – reviewing submissions, giving detailed written feedback, running training calls. This is non-negotiable.
• KPI’s you will own: All creator submissions reviewed within 24 hours with detailed, actionable feedback; 1-2 group training calls per week with active program creators; Weekly content inspiration and briefs delivered to creators; First-round content approval rate and revenue generated from program content.
• Onboard every new creator through a structured training flow within 7 days of joining the program
• Review all creator content drafts and provide written feedback within 48 hours

Requirements

• 2+ years hands-on experience training creators or performing as a creator inside a TikTok Shop or Trybe affiliate program, or as a high-performing DTC creator yourself
• Deep understanding of what makes creator content convert – you can watch a video and immediately diagnose what’s working and what isn’t
• Fluent in English, fully remote, timezone overlap with US/Canada where most creators are based
• Comfortable managing a Discord community, running training calls, and reviewing submissions daily
• No issue working overtime or on weekends when needed
• Excellent cultural fit as per our values above

Preferred

• The best person for this role may be a high-performing creator themselves who has also trained others. Or someone who has spent years inside a TikTok Shop or Trybe affiliate program giving creators exactly this kind of hands-on coaching.