Responsibilities

• Research top-performing TikTok Shop content in our categories on an ongoing basis, breaking down hooks, angles, structure, and pacing, and building a working library of what converts and the reasons why
• Write creative content briefs that are specific, testable, and grounded in that research, where every recommended angle has a clear rationale behind it
• Manage retainer campaigns from start to finish, including creator selection support, brief delivery, timeline management, and consistent follow-up until every contracted video is posted
• Review each draft against its brief and either approve it, provide precise revision notes, or reject it, while keeping creators on schedule and maintaining strong working relationships
• Track how videos perform relative to the briefs behind them, report results to the team weekly, and apply what you learn to the next round of briefs
• Work within our campaign tools, including Cruva and Growi, so that the status of every campaign remains visible to the team in real time

Requirements

• Looking for meaningful ownership and direct feedback early rather than waiting years for either
• Genuinely interested in short-form content, with the ability to articulate why one video works and another does not in terms that go deeper than surface-level engagement
• A strong writer whose briefs are clear enough that a creator can deliver the right video on the first attempt without additional back-and-forth
• Analytical by nature, preferring to reason from performance data rather than personal taste, and willing to change your position when the numbers point in a different direction
• Consistent in your follow-through, since campaigns tend to fall apart through silence and this role depends on someone who keeps every thread moving
• Able to hold a high quality standard while remaining professional and considerate with creators, giving direct feedback without damaging the relationship
• Based in New York City or prepared to relocate, as this role is intentionally in-person given the mentorship and exposure it is built around