Responsibilities

• Read and interpret UA briefs from clients and our internal team
• Generate high-volume concept briefs across various formats: UGC, 2D, 3D, scripted live-action, playables, AI-generated video, etc.
• Write scripts, hooks, VO, on-screen text, and end card copy
• Revise quickly and often, addressing internal and client feedback
• Pitch your work in internal reviews and client-facing decks
• Ramp up on new clients, genres, and IPs quickly
• Collaborate with designers, editors, producers, and other writers

Requirements

• Creative writer first. You have a voice. Your work doesn't sound like it could have come from anyone else.
• Gamer. You actually play games. Mobile, console, or PC all count, though mobile is a strong plus. You understand core loops, genres, and what makes a game work for its audience.
• Advertising and marketing experience. UA advertising is strongly preferred. Having a performance-marketing mindset is a must. You know what a good hook length is and why it matters.
• Ad concept portfolio. You can show us concepts you've written and, ideally, ads that were produced and ran. If they performed, even better.
• Volume and speed. You can generate multiple distinct concept directions against a brief and turn revisions around ias needed.
• Self-managing. You can pick up a brief, ask the right clarifying questions, and drive the work without hand-holding.

Preferred

• Production workflow experience (scripting, storyboarding, edit, delivery)
• Experience across multiple ad platforms (Meta, TikTok, AppLovin, Unity Ads) and awareness of how each reads
• Experience writing for licensed IP
• Deck-building chops (Google Slides, Keynote). Must be able to support your ideas with moodboard imagery.