Responsibilities

• Write and direct video ads with the goal of selling products using a data-driven, test-and-learn approach.
• Come up with fresh and innovative concepts/angles for ads and write scripts.
• Direct actors and/or celebrity brand partners to elicit authentic and persuasive performances; Formulate and ask interview questions that elicit the most compelling soundbites.
• Work with videographers to gather video assets (i.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Provide on-set leadership in collaboration with Production Supervisor, production team, and camera crew.
• Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Leverage AI tools (e.g., for ideation, scripting, editing support, and performance analysis) to accelerate creative production, generate new ad concepts, and enhance testing velocity; stay current with emerging AI capabilities and incorporate them into the creative workflow.

Requirements

• 3-5+ years of experience in creative strategy, performance marketing, or direct response advertising
• Experience writing and directing in fast-paced, digital-first environments (UGC, branded content, social, or creator economy ideal)
• Exceptional concepting and storytelling skills
• Mastery of on-set creative leadership and understanding of how to successfully direct celebrity partners and actors
• Ability to formulate strategies on how to market petcare products in fresh, creative and different ways.
• Understanding of direct response marketing.
• A highly creative self-starter who can work both independently and collaborate well with different teams
• Ability to work in a fast-paced and ever-changing environment.
• Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews
• Bachelor’s Degree or Equivalent Experience, preferably in Marketing, Human Studies, or a related field.
• Experience applying AI tools to paid social ad creative (e.g., for concepting, scripting, or iteration) is a strong plus.

Preferred

• Experience applying AI tools to paid social ad creative (e.g., for concepting, scripting, or iteration) is a strong plus.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.