Responsibilities

• Own creative strategy across paid social and performance marketing channels, with a strong focus on Meta.
• Build and manage a repeatable creative testing framework across hooks, formats, scripts, offers, concepts, personas, and audience segments.
• Develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data.
• Think through the full customer journey, from problem-unaware audiences to highly aware, ready-to-buy customers.
• Own the pipeline of performance video assets, including UGC, creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, and social-first concepts.
• Analyze creative performance to identify winning patterns, scalable concepts, and opportunities for improvement.
• Help improve ROAS, CAC, conversion rate, and revenue through stronger creative strategy and execution.
• Manage the creative process from concept to brief, scripting, production, editing, feedback, and final delivery.
• Write compelling hooks, scripts, ad briefs, and creator directions that are clear, strategic, and performance-oriented.
• Direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets.

Requirements

• 4+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.
• Strong understanding of paid social creative, especially for Meta.
• Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure.
• Experience building or contributing to a creative testing system that generates new concepts consistently.
• Strong analytical ability and comfort reviewing performance data to understand what is working, why it is working, and what to test next.
• Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy.
• Strong creative instincts, copywriting ability, and visual taste.
• Comfort developing new creative angles based on product benefits, customer pain points, cultural trends, competitor research, and performance insights.
• Highly self-motivated, resourceful, and able to take ownership without needing constant direction.
• Comfortable working on a small team where everyone is expected to be hands-on, proactive, and accountable.

Preferred

• Bonus points if you have experience working at a performance creative agency or with a food and beverage CPG brand
• Strong bonus: Ability to shoot and edit your own creator-style content

Benefits

• Flexible PTO and paid holidays
• Health, dental, and vision benefits
• Fully Remote