Responsibilities

• Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth
• Think in full funnels, not just ads. Every concept maps to a landing page and checkout flow. Not "here's a great ad," but "here's the ad, here's where it lands, here's how it converts"
• Write clear, strategic creative briefs that provide editors with compelling scripts, hook variations, visual guidance/references, and platform-specific requirements across Meta and YouTube. This is where most of the work lives
• Submit landing page briefs to the tech team when a funnel doesn't exist for a concept
• Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script
• Analyze creative and funnel performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration
• Iterate on winning ads with new hooks, formats, and messaging that extend their lifecycle and squeeze more out of what's already working
• Run your own market research (Foreplay, Meta Ad Library, competitor funnels) and bring creative and funnel ideas forward without being prompted
• Partner closely with the Wild Pastures media buyer to align creative, funnel, and scaling priorities
• Partner with the Creative Manager and Creative Operations team to align strategy, production priorities, and execution.

Requirements

• 3-6 years of experience in creative strategy, performance marketing, or direct response marketing
• Proven experience developing or influencing high-performing paid social ad creative
• Experience thinking in full funnels, not just ad creative. You understand how landing pages and checkout flows affect conversion
• Comfortable operating independently and driving your own research with limited day-to-day direction
• Strong understanding of paid social advertising platforms, including Meta and YouTube
• Experience applying creative testing frameworks to optimize campaign performance
• Working knowledge of direct response marketing principles
• Experience analyzing marketing performance data and translating insights into actionable creative and funnel direction
• Strong written and verbal communication skills with the ability to write clear briefs and collaborate effectively across teams

Preferred

• Experience writing scripts or ad copy
• Familiarity with UGC-style creative and influencer formats
• Background working with video editors or production teams
• Experience with landing page / CRO testing or working with a web or dev team
• Experience with Motion or a similar creative analytics platform
• Familiarity using AI tools (Claude, Gemini, ChatGPT) to create ideation and brief production
• Comfortable using AI in your workflow, day-to-day

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others