Responsibilities

• Own the creative strategy across organic and paid: hooks, angles, formats, narratives, what we test next.
• Write scripts and briefs for short-form video (TikTok, Reels, Shorts) and ad creative.
• Ship volume: 30–50 ad creative variations per month and consistent organic output; iterate to improve results.
• Work closely with our media buyer to read performance data and feed it back into the next round of creative.
• Stay deep in the platforms — trends, formats, what's working for adjacent niches, what the algorithm is rewarding this week.

Requirements

• A portfolio that shows range: talking-head, voiceover/b-roll, testimonial, meme-edit — not one signature style.
• Comfort talking in performance terms (CTR, CPA, ROAS, hook rate, hold rate) and reading ad account data.
• You've personally shipped hundreds of ad variations, not dozens.
• Strong writing — hooks, scripts, captions. Most creative wins or loses in the first three seconds, and that's writing.
• You understand the full funnel: that ad creative interacts with landing page, offer, and audience, and you ask about all three.

Preferred

• Background or genuine interest in markets, trading, quant finance, or technical subjects — you don't need to be a quant, but you should be able to learn this material fast and not make us cringe.
• You've built or grown your own creator account.

Benefits

• Full remote, flexible hours, async-first culture.
• Real ownership — you're shaping the channel, not executing someone else's brief.