Creative Strategist

USA (Remote)

$2K/mo – $3K/moMid LevelFull time

Posted 2 months ago

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Job Summary

Own the creative ad engine from concept to performance, researching hooks and formats, crafting scripts, and iterating on winners to fuel multi-vertical paid social campaigns.

  • Creative concepting and scripts: develop hooks, angles, briefs, and editor-ready scripts.
  • Creative testing and iteration: analyze top performers and pivot quickly to scale winning creatives.
  • Cross-vertical expansion: generate fresh concepts across Home Services, Finance, Insurance, and possibly Ecom.

Job Description

Responsibilities

  • Research winning ads, angles, and formats daily
  • Develop new ad concepts and hooks
  • Write scripts and creative briefs for editors
  • Analyze top-performing creatives and iterate on winners
  • Help generate fresh concepts across multiple verticals

Requirements

  • Has experience with Meta/TikTok direct response ads
  • Understands performance marketing psychology
  • Extremely plugged into internet culture and ad trends
  • Organized and fast-moving
  • Self-starter with strong creative instincts
  • Understands AI Tools/Workflows
  • Has strong understanding of direct response copywriting
  • Understands emotional drivers
  • Understands curiosity hooks
  • Understands pacing/retention
  • Understands native-style ad formats
  • Knows what makes people stop scrolling
  • Spends time in Facebook Ad Library, TikTok, YouTube Shorts, UGC ads, performance marketing creatives

Preferred

  • Bonus: if you have editing skills yourself.