Responsibilities

• Lead kickoff sessions to extract brand goals, target audience insights, pain points, and tone of voice.
• Advise clients on direct response best practices to align creative with measurable performance outcomes.
• Set and manage clear expectations, timelines (ETAs), and deliverables with full transparency.
• Translate structured brand briefs into authentic, platform-native creator content.
• Identify and source the right creators to align with campaign objectives and audience demographics.
• Develop clear, actionable briefs that enable creators to deliver high-quality raw assets efficiently and independently.
• Partner closely with the video editing team to oversee each production from concept to final delivery.
• Provide precise, performance-focused feedback on hooks, pacing, music selection, structure, and aspect ratios.
• Ensure all final assets are optimized for platform standards and conversion performance.
• Support Sales on demo calls by contributing creative expertise and strategic insights.

Requirements

• Experience: 2+ years in Creative Strategy, Social Media Management, or Performance Marketing. Experience in an agency environment is a massive plus.
• Language: Native-level English (Written and Spoken) is non-negotiable. You will be communicating with global clients daily.
• Highly Organized: You thrive in a fast-paced environment, know how to prioritize, manage multiple moving parts, and keep processes structured and efficient.
• Platform Mastery: Deep understanding of TikTok, IG Reels/Stories, and Shorts ads ecosystems.
• Data-Driven: You don\'t just "feel" what\'s right; you look at the data (CTR, ROAS, CPA) to back up your decisions.
• Tech Savvy: You embrace AI. You use tools like ChatGPT, Grammarly, and Midjourney to speed up your workflow, not replace it.
• Self-Starter: You are proactive. You don\'t get blocked; you find a solution.

Preferred

• Experience working in an influencer marketing agency
• Creative & Production Experience
• Performance Marketing Expertise
• Platform and Trend Fluency
• Analytical and Technical skills