Responsibilities

• Copywriting & Creative Development - Write ad scripts built on direct-response fundamentals: hooks, angles, and unique mechanisms that break through cold traffic. Your words have one job: convert profitably. - Develop new concepts with a real hypothesis behind them. Not just "let's try a talking head," but a specific belief about a specific customer at a specific moment. - Write briefs through Notion that tell editors exactly what to make and why. - Focus will be on various ad types such as; UGC, Story Ads, Native Ads, Static Ads and more. Iteration & Scaling - Take proven winners and multiply them: new hooks, new geographical locations, Spanish versions, vertical pivots, format swaps. Manage the iteration pipeline through Notion from brief to launch. - Maintain a constant pipeline of fresh variations to prevent ad fatigue and sustain conversions. Performance Analysis - Read the dashboards daily and know what the numbers are telling you. - Turn break-even ads into winners by isolating what's holding them back and testing the fix. - Own performance, not output. Your ads are judged by what they convert, not how many you created. AI-Powered Production - Use AI as your daily production engine: Tools like Claude for research, writing, and workflow automation; AI video and image models like Higgsfield for asset generation. We'll teach you our system, you bring the instincts. - Build automations. If you do something three times, you systematize it into a workflow the whole team uses.

Requirements

• You're passionate with direct response, especially hooks. You understand psychological triggers, awareness stages, and what makes an opening line stop the scroll.
• You can watch the first three seconds of an ad and tell us exactly why the hook worked, or didn't.
• You've made a winning ad and you can prove it. You can point to a specific ad, explain the hypothesis behind it, and walk through the results. You know why it worked.
• The data tells you what to do next. Put a dashboard in front of you and you know whether an ad is scaling, fatiguing, or dead, and what move comes next.
• You let metrics drive your creative decisions, not your ego.
• You're already using AI intentionally. Claude, ChatGPT, Higgsfield, etc: you use them in your current process and can walk us through exactly how.
• You're not waiting for someone else to figure it out.
• You're high-agency. When something's unclear, you make a call, do the thing, and flag what you decided.
• You don't wait to be told what to do.
• You're systems-minded. You turn processes into templates, and templates into things the whole team runs without thinking.

Preferred

• You are passionate about how creativity drives performance and love using data to guide decisions.
• You want both the ideas and the system.
• You’re energized by constant iteration, testing, and pushing the boundaries of what’s possible.
• You want your work to be tied directly to real data, including revenue.

Benefits

• Your work directly drives revenue.
• Small, fast-moving team: go from idea to live ad in days, not weeks.
• One of the most AI-forward creative operations you’ll find. Help build the future of this workflow, not just use it.
• Real growth path: prove yourself and own a vertical.
• Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more!