Responsibilities

• Analyze paid social performance (Meta, TikTok, YouTube, etc.) to identify creative trends, winning formats, and new testing opportunities
• Develop new ad concepts, hooks, and storytelling angles based on performance insights and campaign goals
• Draft creative briefs, scripts, and concept outlines for videographers, editors, and content creators
• Work closely with the Head of Content to structure creative testing frameworks and iterate on winning ideas
• Monitor social media trends, emerging formats, and creator content to identify new creative opportunities
• Conduct competitor and industry research to inform ad angles and campaign strategy
• Contribute ideas for product launches, seasonal campaigns, and ongoing paid social testing
• Identify organic social content opportunities that can translate into scalable paid social creative
• Help maintain a pipeline of new creative tests and concepts to support ongoing performance marketing efforts
• Leverage paid social performance insights to inform organic social content and creative direction

Requirements

• 1–3 years of experience in social media marketing, paid social, creative strategy, or performance marketing
• Familiarity with paid social platforms such as Meta, TikTok, and YouTube
• Strong understanding of short-form video formats, social media trends, and platform-native storytelling
• Ability to analyze performance data and translate insights into creative concepts and testing ideas
• Strong interest in direct-response advertising and performance creative
• Excellent organizational, research, and communication skills

Preferred

• Experience writing creative briefs, scripts, or ad concepts is a plus