Responsibilities

• Collaborates with cross-functional teams to gather and distill project requirements; share ideas; formulate and refine strategy; and produce creative briefs for execution.
• Develops strategic approaches for external marketing campaigns informed by knowledge and understanding of METRO transit services, customer insights, and market research.
• Builds relatable narratives and storytelling frameworks informed by internal and external information sources and understanding of brand experience.
• Ensure campaign content deliverables and messaging are strategic, compelling, and aligned with METRO brand guidelines.
• Incorporates department-wide activities into holistic, integrated strategies for campaign execution and development of recyclable content.
• Creates tailored strategies for key audiences including but not limited to prospective riders, METRO employees, individual communities, and the public.
• Presents creative concepts to senior leadership in collaboration with designers, writers, content developers and marketing account managers.
• Leads rigorous creative testing with internal teams and vendors to validate concepts, optimize messaging and maximize Return On Investment (ROI).
• Supports review and proofing of copy across all design projects.
• Stays current with industry trends, accessibility standards, and new technologies.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration or related field required.
• Master’s degree is preferred.

Preferred

• Master’s degree is preferred.