Responsibilities

• Own the creative strategy engine for paid social channels: You'll drive efficient growth across our core channels, starting with Meta and TikTok. You’ll set creative roadmaps, develop ad concepts, and iterate toward ad winners and lower CPA. You’ll use performance data to experiment with new hooks, formats, messaging, and cultural trends.
• Lead quarterly and weekly creative testing: You'll translate performance data into insight-driven briefs and guide internal teammates, agencies, and influencer partners to deliver impactful assets.
• Collaborate with creative team to ship winning creative: You'll work directly with Design, Video, Copy, and Influencer to brief, review, and scale concepts, acting as a coach and light creative director to strengthen creative output.
• Own creative reporting and insights: You'll own weekly creative strategy reporting and partner with Paid Media to analyze results and suggest optimization opportunities. Your analyses will translate data into actionable insights, test priorities, and scale decisions.
• Drive broader strategic analysis and learning: You’ll lead macro analyses that go beyond weekly performance, looking across audience, messaging, and other key drivers to identify larger growth opportunities.

Requirements

• 2–4 years of direct experience as a growth marketing manager or creative strategist, ideally within a performance creative agency or in-house team.
• Are naturally social-first with strong creative instincts.
• Are an excellent creative partner.
• Are intellectually curious and drawn to insight generation.
• Are a data-driven problem solver.
• Are detail-oriented and organized.
• Are scrappy, action-oriented, and self-motivated.
• Thrive in fast-paced environments where priorities shift and stakes are high.

Preferred

• Perhaps you’re a growth marketer ready to move beyond media buying or a strategist from a performance agency interested in a mission-driven, high-ownership role.
• While backgrounds in copywriting, organic social, or UGC can be additive, we’re looking for someone who has directly owned creative strategy tied to paid growth outcomes.