Responsibilities

• Build a performance creative engine: scripted concepts, structured testing, iteration cycles, creative learnings, the full engine.
• Own the entire creative function. Build your team, your systems, your playbook. No committees, no layers, direct line to the founder.
• Manage budget: $250k/month Meta spend and growing toward $1M/month. You won't be scraping together budget for tests. The money is there.
• You'll build yours from the ground up, with a real budget behind it and a founder who's ready to get out of your way.
• You'll own creative strategy and testing. Develop the creative testing roadmap: what angles to test, in what order, and why. Run structured testing frameworks (hook tests, angle tests, format tests, CTA tests) and build a documented learnings system.
• Conceive and script writing. Generate 5-10 new creative concepts per week. Write scripts that hook attention, communicate value, and drive action. Purpose-built for Meta, not repurposed organic content.
• Source, vet, and manage freelance editors and UGC creators. You'll start with 1-2 editors and scale to 3-4 as spend grows. You write the briefs, they execute your vision.
• Performance analytics. Analyze ad performance weekly. Identify what's working, why it's working, and how to do more of it. Translate data into actionable creative briefs.
• Iterate on winning ads before they fatigue. New hooks on proven angles, format variations, mashups. Keep winners running longer.
• AI integration. Leverage AI tools (ChatGPT, Midjourney, Runway, ElevenLabs) to accelerate ideation, scripting, storyboarding, and production. Experiment with new workflows to increase output without sacrificing quality.

Requirements

• 3+ years of experience in creative strategy, content production, or performance marketing in DTC, e-commerce, or a growth-focused agency.
• Proven track record of creating ads that scaled. We'll ask for specifics: what was the spend, what was the ROAS, what was your hit rate.
• Experience managing creators, editors, or small creative teams.
• Comfortable reading Meta Ads Manager data and pulling insights from ROAS, CPA, CTR, hook rate, and other performance metrics.
• Hands-on experience using AI tools for ideation, copywriting, or content production.
• A systems thinker who naturally builds processes, templates, and feedback loops.

Nice to Have

• Experience with creative analytics platforms (Motion, Foreplay, Minea).
• Background in direct response or performance creative.
• You've built a creative learnings database or wiki before.
• Portfolio showcasing ads you've concepted that drove measurable results.
• Experience with DTC brands in the home, sleep, or wellness space.

Benefits

• Remote and flexible.