Responsibilities

• Collaborate with the Creative, Content, and Growth Marketing teams to develop high-performing creative for social and native ad placements.
• Analyze ad-level performance, document learnings, and translate insights into new concepts, messaging angles, hooks, formats, and visual approaches.
• Maintain a backlog of testable concepts and pitch new ideas during weekly Creative Team meetings.
• Stay informed about emerging social media, advertising, creator, and design trends and apply relevant insights to client campaigns.
• Write briefs, scripts, hooks, messaging angles, and shot lists for creator-led, UGC, and internally produced content.
• Create and edit paid media assets, including short-form video, on-camera content, voiceovers, product demonstrations, lifestyle footage, photography, and static graphics.
• Source and manage creators, communicate campaign requirements, review submissions, and oversee feedback and revisions through final delivery.
• Ensure all content feels authentic, aligns with client brand identities, and meets platform and performance requirements.
• Contribute original content to GeistM’s internal UGC and photography library.
• Develop adaptable creative styles, templates, layouts, and visual elements for paid media campaigns.

Requirements

• Bachelor’s degree in Marketing, Media, Design, Advertising, Communications, or a related field.
• 2-3 years of experience developing and producing short-form social or performance marketing content.
• Experience using advertising performance data or creative insights to inform concepts and iterations.
• Strong concepting and copywriting skills, including experience developing hooks, scripts, briefs, messaging angles, and shot lists.
• Hands-on experience filming, designing, editing, and producing creative assets from scratch.
• Proficiency in tools such as CapCut, Final Cut Pro, Adobe Creative Cloud, Figma, and/or Canva.
• Strong understanding of design principles, social platforms, content formats, and paid media requirements.
• Excellent communication, organization, and project-management skills.
• Experience working directly with creators or influencers is preferred.
• Comfort appearing on camera and recording voiceovers is strongly preferred.

Benefits

• Great coworkers and a fun collaborative environment;
• Required 1 day in office per week;
• Career growth opportunities;
• Opportunity to work with clients globally;
• Many technical and business challenges to solve.