Creative Strategist & Creator – Performance Creative

Newport, RI (On-site)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 6 days ago

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Job Summary

Own end-to-end short-form content strategy and production for BedJet across TikTok, Instagram, YouTube, and emerging formats, driving organic reach, performance testing, and iterative learning.

  • Develop hooks, formats, and story structures that earn reach
  • Translate product benefits into native platform content and publish end-to-end
  • Analyze analytics to optimize reach, engagement, and conversions

Job Description

Responsibilities

  • Build content for distribution, not just for looks
  • Understand how content earns organic reach on TikTok, Instagram, and YouTube, and design content around what each platform tends to surface
  • Develop reusable hook, format, and story structures that consistently earn reach, then produce variations to learn which approaches the platform amplifies
  • Create and publish platform-native content
  • Concept, shoot, edit, and publish native, short-form content across TikTok, Instagram, YouTube Shorts, and whatever format is emerging next
  • Translate BedJet's product benefits into compelling content that feel native to the platform, owning each piece from idea through publishing
  • Test and optimize against real performance
  • Track content in platform analytics and third-party tools, and read which hooks, formats, and messages are driving reach, engagement, and conversions
  • Run structured tests, double down on what's working, refresh creative that's losing steam, and keep iterating instead of relying on static briefs
  • Mine trends and stay culturally relevant

Requirements

  • 3+ years creating and growing content for a brand, agency, or your own audience, with results you can point to
  • Familiarity with paid social and with integrating organic and paid strategies is a plus; we can teach the direct-response side
  • Comfort with video editing and content production tools
  • A relevant degree is welcome but not required; a track record of content that performed matters more

Benefits

  • Health insurance reimbursement
  • Health Savings Account (HSA)
  • 401K and employer match
  • Company profit sharing
  • Sixteen (16) days paid-time-off
  • Nine (9) paid holidays
  • 401(k)
  • Employee discount
  • Flexible schedule
  • Vision insurance
BedJet logo

BedJet

4.6 Glassdoor

Cooling, heating and climate control systems made just for your bed. Find your perfect sleep temperature.

Founded in 2014
Newport, Rhode Island, USA
9 employees (5 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
678.7K
Monthly Google Ads Budget
$61.2K
Traffic Source Mix
Search
47.1%
Direct
12.1%
Referral
1.8%
Social
23.2%
Paid
9.8%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
5 (56% of company)
Marketing Roles Posted (Last 30 Days)
1