Creative Specialist

Rochester, NY (On-site)

$45K/yr – $66K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive creative delivery across multiple projects, trend research, and cross-functional collaboration to align with client goals and optimize campaigns.

  • Must-have: 2+ years design experience; proficient in Adobe Creative Suite.
  • Standout: Turn concepts into tangible, brand-aligned designs.
  • Standout: Collaborate across Planning, Account, and Analytics to optimize outcomes.

Job Description

Responsibilities

  • Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
  • Contribute to the evolving creative solutions offering through innovation and operational excellence.
  • Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
  • Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
  • Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.
  • Collaborate amongst key stakeholders to create cohesive, strategic, and impactful solutions.
  • Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
  • Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
  • May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills
  • Focus areas represent concentrations within the Creative Services team. A Creative Specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.

Requirements

  • 2+ years of creative design experience.
  • Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
  • 2+ years of design and writing with for a marketing function.
  • Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.
  • Portfolio demonstrating specialized skill application in a professional setting.
  • Ability to translate conceptual ideas into tangible design solutions.
  • Willingness to receive and incorporate feedback to refine designs.
  • Strong grammatical knowledge; experience proofing and editing content.
  • Proven track-record of attention-to-detail
  • Strategic insight and analytical skills

Preferred

  • Agency experience
  • Ability to use social media planning, scheduling & posting software.
  • Experience using Hootsuite

Benefits

  • ESOP (employee stock ownership plan)
  • an annual bonus
  • a full benefits package
  • paid time off benefits, including 100% paid parental leave
Butler/Till logo

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12