Responsibilities

• Social Media Strategy & Management: Develop and execute College-wide social media strategies aligned with institutional priorities.
• Manage official College social media accounts and publishing schedules.
• Monitor audience engagement, trends, and platform performance.
• Develop content that increases visibility and engagement among key audiences.
• Visual Storytelling & Content Production: Create visual assets supporting research communications, faculty visibility, student engagement, recruitment, and advancement initiatives.
• Develop and produce graphics, presentations, digital content, and marketing collateral, including brochures, flyers, signage, promotional materials, and branded merchandise.
• In collaboration with University Marketing & Communications, ensure visual consistency and alignment with University brand standards.
• Video Production & Photography: Produce and edit short-form videos supporting research, enrollment, advancement, and brand-awareness efforts.
• Capture photography and multimedia content for stories, events, and campaigns.
• Maintain searchable digital asset libraries and media archives.

Requirements

• Minimum of a Bachelor's Degree in Graphic Design, Marketing, Communications, Digital Media, or related creative field or the equivalent combination of education and work experience. ( Please review the Equivalency Chart for additional information.)
• Minimum of 3 to 5 years of professional experience managing brand social media accounts and creating visual marketing assets.
• Social Media Strategy: Track record of developing organic or paid content plans across enterprise social accounts (including LinkedIn, Instagram, TikTok, and X) to drive audience growth and engagement.
• Visual Design Mastery: Proficiency with the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign) or enterprise design platforms such as Canva to produce high-impact graphics.
• Multimedia Production: Hands-on experience in short-form video production, including shooting, editing, and optimizing video specifically for mobile and social-first consumption.
• Shared-Services Adaptability: Strong organizational skills to self-manage, prioritize, and deliver high-quality creative requests for multiple internal clients simultaneously.
• Collaborative Interviewing: Excellent interpersonal skills needed to capture campus life, interface with students, and collaborate closely with faculty, researchers, and campus partners.

Preferred

• Prior experience managing social media and creative design for a university campus, student recruitment engine, or academic department.
• STEM & Technical Branding: Experience creating visually engaging, creative campaigns around technical disciplines, computer science, or engineering research.
• Social Listening & Analytics: Experience using social media management software (e.g., Sprout Social, Hootsuite) to track metrics, run sentiment analysis, and generate performance reports.

Benefits

• For information about benefits, please review Drexel’s Benefits Brochure.