Creative Producer

Hunt Valley, MD (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

This role centers on developing creative concepts and scripts for retail TV and video campaigns, then shepherding productions from concept to delivery. It requires 3+ years in advertising copywriting and production, strong organizational and client-facing skills, and experience across TV, digital, and print. Benefits include comprehensive health coverage, 401(k), profit sharing, PTO, holidays, and flexible scheduling.

Job Description

Responsibilities

  • Develop creative concepts and write compelling scripts for retail television commercials and video campaigns
  • Produce and manage commercial productions from concept through final delivery
  • Collaborate with Creative Directors, editors, designers, and production staff to execute high-quality creative work
  • Work directly with clients to understand promotional strategies and translate them into effective advertising messaging
  • Manage multiple campaigns simultaneously in a fast-paced, high-volume production environment
  • Coordinate production logistics including casting, voiceover talent, editing, graphics, and final asset delivery
  • Ensure all creative assets are delivered on brand, on strategy, and on deadline
  • Adapt creative across multiple channels including TV, OTT/CTV, digital video, social media, and print
  • Build strong working relationships with clients while guiding them through the scripting, production, and approval process.
  • Develop creative messaging and advertising copy for television, digital, social, and print campaigns. Lead projects from concept through final execution.

Requirements

  • Minimum 3 years experience in advertising copywriting and production
  • Experience writing and producing television commercials
  • Ability to manage high-volume production with firm deadlines
  • Strong organizational, project management, and problem-solving skills
  • Excellent communication and client-facing skills
  • Strong creative writing and conceptual thinking ability
  • Detail-oriented with strong time management skills
  • Familiarity with the commercial production process
  • Proficiency with Microsoft Office, Google Workspace, and Mac platforms

Preferred

Benefits

  • Group health, dental, and vision coverage (partially employer-paid)
  • 401(k) retirement plan
  • Annual profit sharing
  • 16 days of paid time off
  • 9 paid holidays
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Health savings account
  • Flexible schedule
HHL Advertising logo

HHL Advertising

We help retailers grow—with smarter advertising that actually drives results.For over 40 years, HHL Advertising has partnered with independent and top retailers across the country to increase traffic, drive sales, and build stronger brands. We’re more than just an ad agency—we’re retail marketing experts with a deep understanding of what moves product and motivates customers.✅ Custom campaigns across TV, digital, OTT & direct mail✅ Over 3,500 custom commercials produced annually✅ Strategic media buying & market insights✅ Creative that converts—built for retail environmentsWhether you’re selling furniture, mattresses, appliances, flooring, or home improvement services, we know how to deliver messaging that drives foot traffic and online engagement. Our creative is designed to speak directly to your customer—at the right time, in the right channel, with the right offer.Our team includes former retail executives and seasoned media pros who understand the pressure of comp sales, inventory turns, and margin protection. That experience translates into advertising strategies that are practical, actionable, and aligned with your business goals.We take a hands-on approach to every campaign—analyzing past performance, identifying growth opportunities, and developing creative that doesn’t just look good, but performs. From weekend doorbusters to long-term branding, our work is backed by strategy and built to sell.If you’re a retailer looking to gain traction in a crowded market—or just want to work with an agency that understands your world—we’d love to connect.📍 Based in Baltimore | Serving clients nationwide💡 Retail Focused | Results Driven | Trusted by Top Retailers

Founded in 1982
Hunt Valley, Maryland, USA
31 employees (18 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
5.7%
Direct
23.1%
Referral
4.7%
Social
65.4%
Paid
1.1%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
13 (42% of company)