Responsibilities

• Designs, edits, and proofs creative content for various channels to include website, digital, print, and video as required.
• Copywrites for a variety of mediums including blogs, website, PR, corporate/internal communication, SEO/SEM, and print collateral. This includes content generation, editing and proofing.
• Ensures consistent branding and design across all assets and third-party vendor integrations.
• Through organization-wide content marketing, provides a positive, intuitive experience to continuously increase engagement, wallet share, and the conversion of leads.
• Develops and maintains proficiency in various software programs for production, design, and tabulation of various marketing pieces and research materials. This includes demonstrating a working knowledge Adobe Creative Suite and Canva.
• Coordinates with the Marketing Operations Officer to export materials for print and submission as required.
• Creates and executes campaign strategies for social media platforms in conjunction with Marketing campaign initiatives.
• Manages ongoing content schedule for all social media to increase education about financial and security/fraud topics.
• Helps brand and market the credit union through social media events, promotions, and initiatives.
• Monitors and responds on review platforms (Google, Yelp, etc).

Requirements

• Knowledge, Skills, and Abilities (KSAs) Expertise in omnichannel marketing strategies. with a requisite understanding of financial institution operations.
• Highly proficient in management of all social media platforms, including but not limited to Meta, X, LinkedIn, Youtube, Google Business, and Tiktok.
• Excellent communication and relationship-building skills.
• Ability to multitask and excellent time management skills.
• Must be highly motivated, independent, creative with good follow-up skills, energetic, and be a self-starter.
• Proficient in the use of Adobe Creative Cloud along with corresponding programs such as Photoshop, InDesign, Acrobat, Illustrator, Premiere Pro and After Effects.
• Exceptional time management and organizational skills, with the ability to prioritize tasks, manage multiple responsibilities, and adapt to a fast-paced environment.
• Proactive in seeking professional growth, embracing both formal and informal development opportunities, and demonstrating adaptability to new responsibilities.
• Team-oriented with a strong collaborative mindset, actively supporting team members and contributing to a positive and high-performing environment.
• Proficient in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.