Responsibilities

• Lead execution of the Foundation’s social media presence across platforms, including content planning, creation, scheduling, posting, and daily engagement.
• Develop and implement social media campaigns that support fundraising, program visibility, and community engagement.
• Manage paid and organic social media efforts to expand reach and audience growth.
• Monitor engagement and performance, adjusting content and approach based on analytics and audience response.
• Protect and adhere to brand guidelines to ensure consistency across all channels.
• Create and manage print and digital marketing assets, graphics and layouts, ensuring they are visually appealing and on brand.
• Ensure visual content needs are met, whether through video, photography, or graphics.
• Assist in implementing email, digital, and print campaigns aligned with organizational priorities.
• Manage the execution, formatting, and publishing of website content, ensuring pages are visually engaging, user-friendly, and aligned with brand standards.
• Implement updates to website pages, landing pages, and event listings in coordination with the Communications & Storytelling Manager.
• Support layout, structure, and user experience of website content to ensure accessibility and ease of navigation.
• Partner with Strategy & Impact to support program visibility and engagement for student and educator initiatives.
• Collaborate with Development & Campaign to execute marketing efforts tied to fundraising priorities.
• Work with Collaboration (PLANit Sarasota) to support communication and visibility of community initiatives.
• Coordinate marketing requests and manage workflow through project management systems.
• Develop and adapt content to effectively reach multiple audiences, including students, families, educators, donors, and community partners.
• Ensure messaging is clear, accessible, and aligned with audience needs across platforms.
• Track and report on performance across social media, digital campaigns, and engagement channels.
• Use data and feedback to refine strategies and improve effectiveness over time.
• Seek learning opportunities to developprofessional knowledge and skills.

Requirements

• Bachelor’s degree or equivalent combination of relevant experience in marketing, communications, or a related field.
• 3–5+ years of experience in marketing, social media, or digital engagement roles.
• Demonstrated experience managing social media platforms and executing digital campaigns.
• Strong ability to adapt messaging for different audiences and communication styles.
• Experience creating appealing graphic designs with design tools (e.g., Canva, Adobe Suite) and content creation.
• Familiarity with website platforms (e.g., WordPress) and email marketing tools (e.g., Constant Contact).
• Strong organizational and project management skills.
• Working knowledge of marketing analytics and performance tracking.
• Ability to work collaboratively across teams and manage multiple priorities in a dynamic environment.
• A deep understanding of the wide variety of marketing channels.