Responsibilities

• Team Leadership & Scaling: Guide, support, and expand a varied creative team consisting of copywriters, designers, AI artists, video editors, and creative strategists.
• Creative Direction: Take full ownership of the vision for brand initiatives and performance campaigns targeted at the US market, ensuring all deliverables match audience behaviors, platform guidelines, and commercial goals.
• Concept Execution: Spearhead ideation and production across landing pages, paid social, email, websites, and video assets—including drafting scripts for video ads and commercial films with a heavy emphasis on conversion optimization.
• Workflow & System Systems: Establish and preserve structured workflows, benchmarks, and creative systems to enhance production scale, output consistency, and delivery speed across multiple client accounts.
• Cross-Functional Collaboration: Align closely with sales, product, performance marketing, and corporate marketing teams to design cohesive strategies that merge compelling brand storytelling with concrete performance metrics.
• Data-Driven Iteration: Leverage campaign metrics (such as CTR, hook rates, CPA trajectories, and CVR) to develop structured testing frameworks, iterative creative updates, and fresh strategic angles.
• Quality Assurance: Evaluate, adjust, and authorize final assets prior to client or internal reviews to secure high-tier craft quality, strategic alignment, and platform-native presentation.
• Video Supervision: Monitor end-to-end video production quality, confirming that all assets display impactful hooks, clear core messaging, ideal pacing, and native digital storytelling formats.
• Stakeholder Communication: Confidently pitch creative roadmaps, structural concepts, experimentation findings, and strategic guidance to internal cross-functional groups and US stakeholders.
• Brand Cohesion: Maintain consistent brand presentation across every customer touchpoint while fine-tuning assets for varying audiences, distinct funnels, and tailored goals.

Requirements

• Experience Required: 4 to 8 years
• Level: Mid-Level
• A Bachelor’s degree in Marketing, Design, Communications, or a related discipline (or equivalent practical workplace background).
• Upwards of 4 years of professional experience across branding, creative, or performance marketing environments, including at least 4 to 5 years spent in a dedicated leadership capacity.
• A comprehensive portfolio highlighting top-tier expertise in digital marketing campaigns, branding, and performance-first creatives across several advertising channels.
• Comprehensive understanding of digital media advertising, paid channel creative approaches, platform-native formatting, and design built around high conversion rates.
• Verified aptitude in drafting scripts for video and digital ads, paired with practical experience directing or analyzing video assets for narrative pacing, performance, and native delivery.
• Ability to successfully balance creative mastery, execution speed, rapid testing, and operational scale within an active performance-driven atmosphere.
• Analytical mindset with the capacity to utilize campaign metrics and creative data to elevate marketing outcomes.
• Superb presentation, interpersonal communication, and stakeholder management capabilities.

Preferred

• Demonstrated history of managing US-based clients or brands alongside geographically distributed teams.
• Practical background leading large-scale creative asset pipelines for YouTube, Meta, TikTok, or growth-centric digital initiatives.
• Prior professional exposure within e-commerce, direct-to-consumer (D2C), growth marketing, or lead generation businesses.
• Comfort working with AI-integrated creative generation pipelines, prompt-driven art systems, and fast testing structures.
• Familiarity establishing structured feedback loops, asset review protocols, and standard operating procedures (SOPs) for growing creative departments.