Responsibilities

• Serve as the lead copywriter and brand voice steward for U.S. Bank, ensuring consistency, quality, and clarity across customer touchpoints.
• Evolve the brand voice to feel modern, sophisticated, culturally connected, and unmistakably U.S. Bank while maintaining trust and credibility.
• Translate complex business strategies into clear, motivating, and on-brand messaging.
• Lead the development of creative concepts, campaign narratives, messaging platforms, and integrated campaign ideas across digital, social, video, experiential, and traditional media.
• Lead the development of social-first creative, including concepts, scripts, campaigns, and content for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Partner with creators, designers, editors, and social teams to produce platform-native content that is culturally relevant, on-brand, and engaging.
• Present creative concepts and strategic rationale with confidence and clarity to executive leadership, including senior and C-suite stakeholders.
• Manage, mentor, and develop writers, fostering a culture of curiosity, craft, creativity, accountability, and excellence.
• Identify opportunities to streamline creative processes and reduce manual effort while maintaining high standards of creative excellence.
• Foster a culture of experimentation that balances efficiency gains with strong editorial judgment, strategic thinking, and brand stewardship.

Requirements

• Bachelor's degree, or equivalent work experience
• Typically, eight or more years of content strategy or related experience

Preferred

• Exceptional writing, editing, concepting, and storytelling skills with a strong portfolio of integrated campaign work.
• Demonstrated ability to develop, evolve, and maintain a distinctive brand voice across channels.
• Experience leading creative development across integrated campaigns, social media, digital marketing, advertising, and content ecosystems.
• Demonstrated experience developing creative work for Instagram, TikTok, YouTube
• Strong understanding of social-first storytelling, creator-led content, and platform-native content development.
• Experience presenting and selling creative work to senior executives, business stakeholders, and cross-functional partners.
• Proven ability to lead, mentor, and inspire creative talent.
• Ability to translate complex or regulated subject matter into clear, human, motivating copy.
• Portfolio must include examples of social content, integrated campaigns, and brand storytelling.
• Experience in financial services, fintech, or another highly regulated industry.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here .