Responsibilities

• Lead the creative content team in the execution of the content marketing plan by brainstorming and developing campaign themes, video ideas and visual assets that reflect the brand identity.
• Works closely with the marketing team to turn marketing strategies into organized content pipelines, setting production timelines and executing the plan.
• Collaborate with cross-functional teams to evaluate the strategic plan.
• Maintain brand guidelines including deployment of environmental branding at all retail locations.
• Gather and analyze information to identify new customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Maintain knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Composes develops evaluates and conduct training on marketing activities, strategies, and policies.

Requirements

• Thorough understanding of principles and methods used to promote, display, and sell products and services
• Experience managing the marketing function including strategy execution and management of a budget
• Experience leading a team of direct reports and including across an organization
• Experience playing golf at a competitive or collegiate level
• Excellent verbal, written and interpersonal communication skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Ability to create, implement, and monitor budgets.
• Ability to adapt quickly to changing conditions and priorities

Preferred

• Bachelor's degree in Business, Marketing or related field.
• At least ten years of experience in Retail or Sporting Goods marketing.
• In-depth knowledge of the golf industry.
• Maintain a 10 handicap or better.

Benefits

• Employee Programs such as PGA membership dues support
• Paid Time Off
• 401k company match
• Health Insurance
• HSA/FSA
• Discounted Merchandise
• Continued Training and Development
• Health and Wellness Initiatives
• Work Life Balance