Responsibilities

• Understand insights from the target audience research and combine with our brand positioning to propose strategic content direction
• Develop effective content strategy, content plan, content timeline with detailed pillars and angles to deliver objectives of the brief
• Design detailed implementation plan with specific directions for both angles and formats and respective channels
• Stay up-to-date with industry trends and apply the new knowledge to work on content strategies and tactics.
• Work closely with Strategic Planner and Account team to transform the campaign ideas into communication framework, content strategy, content planning and content execution plan
• Work directly with Designer to create materials for campaigns including content for print, digital, social, activation,TVC, website etc...following the creative idea and strategy.
• Support to edit the content produced by other teams if necessary
• Well manage the schedule to ensure that all content is delivered on time and meets the required quality standards.
• Taking ownership of copywriting and big idea development for content team
• Guiding & providing art direction for design team

Requirements

• At least 2 years experience in Content Marketing or similar positions
• Having a deep knowledge of Content Marketing and having a passion to grow further in this career path
• Understanding of marketing channels in terms of target audiences, pros and cons, and
• best practices to produce winning content for each channel
• Excellent writing skills for a diversity of forms such as social posts, video scripts, articles
• Great teamwork and communication skill
• Experiences in marketing agency or having knowledge of marketing agency business
• Experiences in academic writing
• Good project management & time management skills

Benefits

• Salary: UP TO 12 GROSS (MIL/MONTH)
• 13th month salary
• Annual Paid Leave (12 days)
• Insurance Package
• Company Trip
• Work in a “striving to be better” environment.