Responsibilities

• Serve as Costa’s brand ambassador in market. Execute grassroots activations and build relationships with anglers, guides, water athletes, and local influencers.
• Visit wholesale, specialty, optical, and regional accounts regularly. Conduct product trainings, maintain merchandising standards, and support seasonal launches.
• Become a trusted expert on Costa’s lens technology and sustainability story. Deliver engaging clinics and presentations to retail partners and consumers.
• Lead setup, execution, and teardown of Costa activations including tournaments, trade shows, demos, and retail events. Capture consumer feedback and field recaps.
• Support nonprofit and conservation partner activations aligned with Costa’s mission. Cultivate community relationships that extend the brand’s reach and purpose.
• Act as Costa’s eyes and ears in market. Track retailer feedback, competitive activity, category trends, consumer behavior, and emerging community opportunities. Translate observations into timely, actionable reporting and recommendations for the broader Costa team.

Requirements

• 2+ years in field marketing, experiential marketing, sports marketing, or a related outdoor industry role.
• Genuine passion for outdoor culture (fishing, boating, surfing, diving, or adventure sports) and credible connection to those communities.
• Strong communication and relationship-building skills; effective with retail associates, brand directors, and fishing guides alike.
• Experience executing events, demos, grassroots activations, or retail training programs.
• Highly organized and self-directed; comfortable working independently in the field. Able to synthesize field observations into clear reporting, actionable insights, and recommendations.
• Able to lift and transport event equipment; comfortable with extensive regional travel and weekend schedules.
• Experience with conservation or nonprofit initiatives preferred.
• Valid driver’s license required.

Preferred

• Experience with conservation or nonprofit initiatives preferred.

Benefits

• Comprehensive Health, Dental, Vision, and Short-Term Disability Insurance
• Flexible time off
• 401(k) retirement plan with company match
• Employee product seeding, when applicable
• Travel and mileage reimbursement