Responsibilities

• Lead all property-wide marketing strategy and execution supporting: Casino, Hotel, Food & Beverage outlets, Brewery, Entertainment venues and events
• Oversee the Marketing Manager and in-house Creative Team to ensure timely, high-quality execution of campaigns, signage, collateral, and digital assets
• Own and enforce brand standards and visual identity across all departments while allowing individual outlets to retain their unique personality
• Develop and manage the annual marketing budget, maximizing ROI within a high-volume, value-focused operating model
• Plan and execute integrated campaigns supporting seasonal promotions, casino initiatives, entertainment calendars, new menu launches, beer releases, and property-wide events
• Analyze campaign performance, market trends, and guest behavior to refine strategy and improve results
• Oversee digital demand-generation efforts including: Paid digital advertising, Email marketing, Targeted list campaigns, Website optimization and SEO/SEM, Social media and reputation management
• Ensure marketing channels generate qualified inbound leads for: Group inquiries, Private events, Hotel room blocks, Promotions, tournaments, and special events
• Develop marketing collateral, landing pages, and messaging designed to convert interest into inquiries
• Track and report on lead volume, source performance, and conversion trends