Responsibilities

• Content Strategy & Brand Storytelling: Create compelling, high quality content across multiple formats, including press releases, blog articles, website content, executive communications, video scripts, newsletters, and marketing support materials.
• Content Strategy & Brand Storytelling: Build, manage, and expand a content library that supports Public Relations, Marketing, Sales, Executive Leadership, and Foundation initiatives.
• Content Strategy & Brand Storytelling: Ensure all communications reflect Melaleuca's brand voice, mission, values, and commitment to enhancing lives.
• Content Strategy & Brand Storytelling: Repurpose and optimize existing content to maximize engagement, reach, and long term value.
• Content Strategy & Brand Storytelling: Collaborate with internal stakeholders to identify and develop stories that strengthen the Melaleuca brand.
• Public Relations & Reputation Management: Support corporate public relations initiatives through the development of press releases, media materials, company announcements, guest articles, and thought leadership content.
• Public Relations & Reputation Management: Monitor media coverage, online conversations, customer sentiment, and industry trends to identify opportunities and potential reputation risks.
• Public Relations & Reputation Management: Assist in developing messaging and communication strategies that strengthen trust, reinforce credibility, and support corporate objectives.
• Public Relations & Reputation Management: Help communicate company milestones, innovations, community impact, philanthropic efforts, and other newsworthy initiatives.
• Public Relations & Reputation Management: Support crisis communication and issue management efforts as needed.
• SEO & Digital Communications: Implement SEO best practices across digital content to improve search visibility, discoverability, and organic traffic.
• SEO & Digital Communications: Conduct keyword research, content audits, and competitive analysis to identify opportunities for growth.
• SEO & Digital Communications: Monitor content performance and provide recommendations based on analytics and audience insights.
• SEO & Digital Communications: Utilize tools such as Google Analytics, Ahrefs, Semrush, Surfer SEO, and related platforms to guide content strategy and improve results.
• Content Performance & Innovation: Leverage emerging technologies and AI powered tools to improve content development, research, workflow efficiency, and content performance.
• Content Performance & Innovation: Explore innovative approaches that help scale content creation while maintaining quality and brand consistency.
• Content Performance & Innovation: Stay informed on evolving communications trends, search algorithms, and digital best practices.
• Foundation & Community Impact: Support the Melaleuca Foundation through the development of philanthropic content, donor communications, and community impact stories.
• Foundation & Community Impact: Assist in responding to donation requests and highlighting the Foundation's efforts to improve lives around the world.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, English, Marketing, or a related field.
• 2+ years of professional experience in public relations, content marketing, journalism, corporate communications, brand communications, or a related discipline.
• Minimum of 2 years of hands on SEO experience, including content optimization and keyword strategy.
• Exceptional writing, editing, grammar, research, and storytelling skills.
• Experience developing content for multiple audiences and communication channels.
• Familiarity with Google Analytics, Ahrefs, Semrush, WordPress, or similar digital marketing and analytics platforms.
• Experience leveraging AI powered tools and emerging technologies to support content development, research, workflow efficiency, and communication effectiveness.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Basic knowledge of WordPress, HTML, CSS, or JavaScript is helpful, but not required.

Benefits

• On site amenities include a fitness center, concierge services, and an employee restaurant.