Responsibilities

• Execute strategic and tactical initiatives for external communications to achieve best-in-class storytelling through traditional and digital channels.
• Develop and oversee customer-centric content, including testimonials, case studies, and brand storytelling assets that support brand, PR, and line of business objectives.
• Collaborate with the Corporate Communications Services Officer, Strategic Marketing team, Creative Services, and lines of business to develop tactical recommendations and creative executions for content that reinforces the Broadway Bank brand to customers and media.
• Develop strategic messaging, distribution plans, and reporting to capture insights, learnings, and recommendations to enhance strategy and implementation.
• Prepare and deliver content including media materials, social content, internal and employee content, email copy, and other materials as needed.
• Manage content and editorial calendar to oversee media and social media initiatives.
• Interface with and manage key aspects of the PR agency relationship, including special projects and reporting.
• Plan, schedule, and coordinate photo, video, and content shoots in collaboration with the Creative Team, internal stakeholders, and external partners.
• Lead content production timelines, shoot logistics, briefing materials, and post-production coordination to ensure assets are delivered on time and on brand.
• Maintain a library of approved visual and testimonial assets for use across internal and external channels.

Requirements

• Preferred 5+ years in professional specialty (Public Relations, Social Media, Brand/Marketing Communications)
• Experience running Social and PR, developing innovative strategies, and driving against measurable KPIs
• Proven experience in leading integrated marketing and communications projects in a fast-paced, high-volume environment for a customer-focused organization
• Experience communicating across broad teams, including matrixed environments
• Excellent writing skills to demonstrate a clear and consistent voice in brand content, including media materials and social media
• A four-year college degree or equivalent experience

Benefits

• Career Development and Mentorship Programs
• Generous paid time off, minimum 4 weeks
• Employee recognition, awards, and events
• Free vision insurance
• Retirement matching
• Tuition reimbursement