Corporate Communications and Digital Officer at Broadway Bank | San Antonio, TX

Broadway Bank

Corporate Communications and Digital Officer

San Antonio, TX (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 4 months ago

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Job Summary

Drive external communications strategy and multi-channel content for Broadway Bank, with a focus on compelling storytelling and brand-building.

Must-have: 5+ years in PR/Social Media, with KPI-driven results and cross-team collaboration.
Standout: Leadership of integrated campaigns and agency relationships across traditional and digital channels.

Job Description

Responsibilities

Execute strategic and tactical initiatives for our external communications to achieve best-in-class storytelling through traditional and digital channels.
Develop and oversee customer-centric content, including testimonials, case studies, and brand storytelling assets that support brand, PR, and line of business objectives.
Collaborate with the Corporate Communications Services Officer, Strategic Marketing team, Creative Services, and lines of business to develop tactical recommendations and creative executions for innovative content that reinforces the Broadway Bank brand to existing and future customers, as well as media.
Develop strategic messaging, distribution plans, and reporting to capture insights, learnings, and recommendations to enhance strategy and implementation.
Prepare and deliver content including media materials, social content, internal and employee content, email copy, and other materials as needed.
Manage content and editorial calendar to oversee media and social media initiatives.
Apply skills to manage multi-channel campaigns, strategies, and tactics that reflect channel differentiation and audience reach.
Interface with and manage key aspects of the PR agency relationship, including special projects and reporting.
Plan, schedule, and coordinate photo, video, and content shoots in collaboration with the Creative Team, internal stakeholders, and external partners.
Lead content production timelines, shoot logistics, briefing materials, and post-production coordination to ensure assets are delivered on time and on brand.
Maintain a library of approved visual and testimonial assets for use across internal and external channels.
Build awareness and customer loyalty by generating targeted media coverage through storytelling and the development of creative PR programs.
Monitor the media environment to identify real-time opportunities for brand alignment while recognizing potential threats to the company’s reputation.
Develop content for media and customers through collaboration with multiple stakeholders and partners.
Assist with the execution of crisis communication plans.
Support experiential marketing, community sponsorship activations, and event planning for special projects.
Provide strategic management and dissemination of compelling storytelling to support sales goals across multiple platforms and audiences, tailored to meet the objectives of each channel.
Develop and maintain an industry-leading social media “voice” that leverages established brand attributes for platforms including Facebook, Instagram, X, LinkedIn, and YouTube.
Responsible for developing and implementing the company’s social media strategy, including brand awareness, inbound traffic generation, reach expansion, and product adoption.
Manage social media networking and community sites, posting relevant blogs, videos, etc., and seeding content into social applications as needed in addition to day-to-day activities, including online advocacy, writing editorials, community outreach efforts, and promotions.

Broadway Bank

3.9 Glassdoor

For more than 80 years, Broadway Bank has been an integral part of Texas, evolving into one of the largest privately-owned banks in the Lone Star State. Broadway Bank offers a full range of financial services, including personal, private, business and mortgage banking, and wealth management, and is committed to enhancing the banking experience through leading-edge technology. With Financial Centers and offices across San Antonio, Dallas, Austin, Houston and the Hill Country, Broadway Bank delivers modern banking, locally sourced and personally delivered. Founded in 1941 by the Cheever Family, Broadway has evolved from a small neighborhood bank into one of the largest privately-owned banks headquartered in San Antonio. Broadway Bank is a proud member of the FDIC. At Broadway Bank, we provide opportunities for employees to achieve career growth and reap rewards from their own high performance--creating a positive work environment. We're proud to be recognized as a top workplace for six years in a row, winning #1 Best Place to Work in the Extra Large Company category by the San Antonio Business Journal in 2023. For available job opportunities, visit broadway.bank/careers.

Founded in 1941

San Antonio, Texas, USA

716 employees

broadway.bank

71% recommend to a friend

96% CEO approval