Corporate Brand Strategist

Irving, TX (On-site)

$61K/yr – $95K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand reputation strategy and governance across the organization to protect and grow the company’s image.

  • Own and execute a comprehensive reputation strategy with cross-functional alignment.
  • Must-have: Bachelor's degree and 5 years in Marketing, PR, or Communications.
  • Standout: Collaboration with executive leadership to shape messaging and risk responses.

Job Description

Responsibilities

  • Develop and execute a comprehensive brand reputation strategy aligned with company goals.
  • Drive strategy to generate positive reviews and campaign execution.
  • Analyze reputation trends, customer feedback, competitive benchmarks, and public perception data to identify risks and opportunities and provide regular reporting to leadership.
  • Track brand sentiment across media, social platforms, review sites, and other media to understand how the brand is perceived. Take immediate action when the company’s reputation has been questioned.
  • Establish frameworks, playbooks, and governance models for reputation management to ensure consistent brand voice.
  • Work closely with Customer Experience, Product, Operations, Marketing, Legal and HR to ensure reputation impacting insights inform business decisions and to shape narratives.
  • Partner with brand, marketing, PR, and executive leadership to ensure alignment on messaging and reputation priorities.

Requirements

  • Bachelor's Degree in Marketing, PR, Communications, or related fields - Required
  • 5 years of experience in Marketing, PR, Communications or related.

    Benefits

    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
    Paychex logo

    Paychex

    3.4 Glassdoor

    As the future of work continues to evolve, Paychex leads the way by making complex HR, payroll, and benefits brilliantly simple. Our unique combination of digital HR technology and advisory solutions meets the changing needs of employers and their employees. You can see the results in our growth as an HR leader and the positive returns we deliver to our shareholders.Paychex, Inc. (Nasdaq: PAYX) is a leading provider of integrated human capital management solutions for payroll, benefits, human resources, and insurance services.-Industry expertise since 1971~740,000 business clients in the U.S. and Europe-Pays 1 in 12 U.S. private sector employees-A top HR outsourcer — serving 2.2M worksite employees through our HR outsourcing solutionsInformation regarding money transmitter licensing can be found on the NMLS Consumer Access website, www.nmlsconsumeraccess.org, and Paychex at www.paychex.com/corporate/legal. The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Paychex, Inc. (1029977) at:100 S. Charles Street, Tower I, Suite 5300Baltimore, Maryland 21201888-784-0136

    Founded in 1971
    Rochester, New York, USA
    19K employees (440 in marketing)
    56% recommend to a friend
    58% CEO approval

    Traffic Signals

    Monthly Visitors
    10.7M
    Monthly Google Ads Budget
    $1M
    Traffic Source Mix
    Search
    17.2%
    Direct
    76.3%
    Referral
    5.1%
    Social
    0.4%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~18.5K

    Marketing Team

    Marketing Team Size
    329 (2% of company)
    Median Career Experience
    15 years
    Median Tenure
    5.5 years
    Marketing Roles Posted (Last 30 Days)
    3

    Funding

    Total Funding
    $4.2B
    Last Raise
    $4.2B
    Post IPO Debt, 11 months ago

    Funding History

    • Apr 2025
      Post IPO Debt • $4.2B

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