Responsibilities

• Lead and execute internal/employee communications plan
• Serve as the strategist for organic social media, managing all aspects of brand storytelling and social lead generation efforts. Monitor organic performance, interpret data, and implement meaningful optimization.
• Create and leverage influencer marketing campaigns and homeowner testimonials.
• Partner with National Marketing Director and Marketing Communication Specialists to develop targeted solutions aimed at improving home shopper engagement and conversion.
• Lead reputation management. Moderate social media conversations and monitor media mentions of Drees Homes and our competitors.
• Serve as a lead in managing crisis communications by responding to inquiries and, when directed, act as a company spokesperson. Assist and guide division locations in responding appropriately.
• Handle national and regional ranking and award submissions by drafting entries, coordinating with stakeholders, and submitting the information needed.
• Perform other duties as assigned by the VP of Marketing.
• Approximately 10% of travel may be required.
• Position requires work outside of normal business hours as needed.

Requirements

• Bachelor's Degree in Communications, Marketing or Journalism is required
• 8+ years in public relations, corporate communications, ad agency experience, or related field is required
• Experience managing social media for B to C business
• Creative results driven individual that can implement strategic goals and leverage insights to direct activity
• Has a strong consumer orientation that translates well in both internal communications and external outreach
• Has a passion for storytelling and brand building

Preferred

• Management experience is a plus!

Benefits

• Medical, dental and vision
• Life, AD&D, and critical illness insurance
• Wellness rewards
• 401(k) savings plan
• Profit Sharing
• Paid time off increasing with tenure
• Tuition reimbursement
• Long and short disability and Parental leave
• Employee discount program on the purchase of a Drees Home
• Employee Assistance Program and much more!