Copywriter

Madison, WI (Hybrid)

$74K/yr – $111K/yrMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel storytelling and content creation for a health system, collaborating with designers and marketers to drive engagement while bringing sports partnerships to life for fan loyalty.

  • Collaborate with designers, account managers, and media planners to produce discoverable content that moves audiences toward action.
  • Craft brand-forward messaging across ads, social, email, and web to differentiate UW Health in the market.
  • Bring sports partnerships to life to deepen fan engagement across college, semi-pro, and national teams.

Job Description

Own cross-channel storytelling and content creation for a health system, collaborating with designers and marketers to drive engagement and action while bringing sports partnerships to life for fan loyalty.

  • Responsibilities: Be part of a high-performing digital marketing team, collaborating with designers, account managers, media planners and other roles within our department to create discoverable content that drives engagement and action.
  • Responsibilities: Bring the UW Health brand to life through high-impact messaging and compelling storytelling in a way that enables us to stand out in the category.
  • Responsibilities: Write for a broad range of channels including advertising, social media, email, web, and more.
  • Responsibilities: Help bring our sports partnerships to life, building loyalty and engagement with fans – including college, semi-pro and national sports brands
  • Requirements: Bachelor\'s Degree in Communications, English, Marketing, Digital Communications, or related field Required
  • Requirements: 7 years of experience in a corporate, ad agency or freelance setting developing digital marketing concepts and copy for advertising, web and other applications, including a strong portfolio of work that demonstrates creativity and marketing success. Required
  • Nice-to-Have: Master\'s Degree in Communications, English, Marketing, Digital Communications, or related field Preferred
  • Nice-to-Have: Experience with project management systems and software Preferred
  • Nice-to-Have: Experience developing concepts and content for sports sponsorships Preferred
  • Nice-to-Have: Experience in an integrated health system, academic medical center or healthcare marketing agency Preferred
  • Benefits: An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
  • Benefits: Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
  • Benefits: Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
  • Benefits: Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement.
  • Benefits: The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.
UW Health logo

UW Health

3.8 Glassdoor

UW Health is an integrated academic health system that is home to the No. 1 hospital in Wisconsin (for the 14th year in a row) as ranked by U.S. News & World Report. We’re made up of six main hospitals, one JOA partner hospital in Madison and two hospitals located within the main hospital in Illinois. We also have more than 90 clinics across Wisconsin and northern Illinois. UW Health cares for more than 832,000 patients each year and employs more than 25,500 people — one of the region’s largest employers. Many of our 1,800 physicians are faculty members at the University of Wisconsin School of Medicine and Public Health, one of the nation’s highly regarded medical schools.

Founded in 1918
Madison, Wisconsin, USA
10K employees
64% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$28.1K
Traffic Source Mix
Search
32.6%
Direct
62.6%
Referral
3.4%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~10K

Marketing Team

Median Career Experience
24 years
Median Tenure
4.8 years

Funding

Total Funding
$1.4M
Last Raise
$365K
Series A, 9 years ago

Funding History

  • Jun 2017
    Series A • $365K
  • Jan 2016
    Seed • $602.5K
  • May 2015
    Angel • $475K

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