Copywriter at UW Health | Middleton, WI

UW Health

Copywriter

Middleton, WI (Hybrid)

Salary Not AvailableMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel copy and storytelling that elevates UW Health, collaborating with design, media, and web partners to drive engagement and ROI, while weaving sports sponsorships into fan loyalty programs.

Drive consistent, high-impact messaging across advertising, social, email, and web to strengthen brand positioning.
Coordinate sports partnership storylines to deepen fan engagement across college, semi-pro, and national teams.

Job Description

Responsibilities

Be part of a high-performing digital marketing team collaborating with designers, account managers, media planners, web developers and other roles to create discoverable content that drives engagement and action.
Bring the UW Health brand to life through high-impact messaging and storytelling that helps us stand out in the category.
Write for a broad range of channels including advertising, social media, email, web, and more.
Help bring our sports partnerships to life, building loyalty and engagement with fans – including college, semi-pro and national sports brands.

Requirements

Bachelor's Degree in Communications, English, Marketing, Digital Communications, or related field Required
7 years of experience in a corporate, ad agency or freelance setting developing digital marketing concepts and copy for advertising, web and other applications, including a strong portfolio of work that demonstrates creativity and marketing success. Required

Preferred

Master's Degree in Communications, English, Marketing, Digital Communications, or related field Preferred
Experience with project management systems and software Preferred
Experience developing concepts and content for sports sponsorships Preferred
Experience in an integrated health system, academic medical center or healthcare marketing agency Preferred

Benefits

An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement.
The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.

UW Health

3.8 Glassdoor

UW Health is an integrated academic health system that is home to the No. 1 hospital in Wisconsin (for the 14th year in a row) as ranked by U.S. News & World Report. We’re made up of six main hospitals, one JOA partner hospital in Madison and two hospitals located within the main hospital in Illinois. We also have more than 90 clinics across Wisconsin and northern Illinois. UW Health cares for more than 832,000 patients each year and employs more than 25,500 people — one of the region’s largest employers. Many of our 1,800 physicians are faculty members at the University of Wisconsin School of Medicine and Public Health, one of the nation’s highly regarded medical schools.

Founded in 1918

Madison, Wisconsin, USA

10K employees

www.uwhealth.org

64% recommend to a friend

46% CEO approval