Responsibilities

• Develop original campaign concepts and creative territories in response to strategic and creative briefs, independently and in partnership with an Art Director (where necessary).
• Turn audience insights, behavioral objectives, and communications strategy into clear, relevant, and memorable creative ideas.
• Write persuasive copy across channels and formats, including campaign lines, headlines, body copy, digital and display advertising, social content, email, web and landing pages, out-of-home, print, presentations, and experiential materials.
• Write scripts and treatments for video, podcasts, animation, social video, radio, and other multimedia content, working with production teams to ensure the idea translates effectively into execution.
• Develop messaging frameworks, campaign narratives, brand language, taglines, naming ideas, and tone-of-voice guidance where required.
• Adapt ideas and copy for different audiences, platforms, placements, and stages of the audience journey without losing the central creative thought.
• Contribute actively to brainstorms, creative reviews, and briefing sessions from the earliest stages of a project.
• Present creative work clearly and persuasively, explaining the thinking behind the idea and responding constructively to feedback from colleagues, clients, and stakeholders.
• Collaborate closely with art directors, designers, strategists, producers, UX specialists, account teams, and subject-matter experts to develop integrated creative work.
• Work alongside other writers on programs that combine campaign creative with longer-form or information-led content, helping ensure that messaging and tone remain coherent across the audience experience.

Requirements

• A strong portfolio showing conceptual thinking and high-quality copy across a range of channels.
• Excellent conceptual thinking, with the ability to generate multiple creative routes rather than simply execute a predetermined message.
• Exceptional command of language and a strong instinct for headlines, rhythm, tone, structure, and the difference a single word can make.
• Ability to write concise, persuasive, audience-focused copy as well as longer scripts, manifestos, and campaign narratives when required.
• Experience developing ideas collaboratively with Art Directors and contributing to the visual as well as verbal direction of creative work.
• Strong understanding of brand strategy, campaign development, audience insight, and how creative ideas work across paid, owned, and earned channels.
• Ability to shift tone and style appropriately across brands, audiences, subject areas, and platforms.
• Balancing creative ambition with accuracy, nuance, and sound judgment.
• Strong collaboration, organization, and time-management skills, with the ability to manage several briefs and deadlines without compromising craft.
• Working knowledge of creative production processes and the practical considerations involved in bringing copy-led ideas to life across different media.

Preferred

• Experience supporting federal government, public affairs, behavior-change, international development, or other mission-driven communications programs is preferred, but not essential.

Benefits

• 12 weeks’ full pay for Primary Carers and 6 weeks for Secondary Carers (after one year of service; return requirements apply for subsequent leave). This applies to birth, adoption, and surrogacy.
• Up to 10 days’ paid fertility leave per year (5 per cycle)
• 2 days’ paid leave for new grandparents
• $2,500 annual interest-free parental loan
• $6,000 interest-free fertility treatment loan Healthcare & wellbeing
• Choice of three medical plans (HSA at $0 cost; EPO 75% employer funded; PPO 65% employer funded)
• 70% employer-funded dental and vision coverage
• Generous paid time off, sick leave, and company holidays, including an office closure between Christmas & New Year's
• Gym membership reimbursement and/or Wellhub subscription
• 401(k) with 4% employer match