Responsibilities

• Collaborate with account, strategy and creative teams to develop written content that meets objectives for clients
• Develop an understanding of the Ecommerce discipline
• Create high-quality written website content that employs SEO best practices to reach and engage our target client base. Content may include landing pages, blog posts, product description pages, FAQs, and more.
• Conduct thorough keyword and market research to produce content that drives organic traffic and conversions.
• Maintain and enhance the brand voice across website copy, following best practices for headlines, calls to action, meta descriptions, and the overall user experience.
• Collaborate closely with marketing specialists to track SEO performance and analyze content needs.
• Refresh existing website content to maintain SEO health.
• Collaborate with other cross-functional creative team members, including graphic designers and web product developers, to create cohesive website content that supports the overall brand strategy.
• Apply knowledge of our audience and industry so that content remains relevant and engaging, ensuring strong content performance.
• Review and edit copy for correctness, clarity, and consistency.

Requirements

• 2+ years of professional experience in SEO / GEO copywriting required
• Ability to adapt to changing marketing strategies, business priorities, and SEO trends
• A well-rounded portfolio of professional web copywriting samples that showcase writing skills and ability to develop persuasive, authoritative, and user-friendly content
• Strong understanding of digital marketing principles and tactics, ensuring broad alignment among marketing campaigns and content
• Ability to develop error-free creative content that adheres to brand guidelines and content marketing strategies
• Experience using SEO tools for keyword research, rank tracking, content optimization, and competitor analysis
• Proficiency in applicable Mac and Microsoft software programs and AI tools
• Self-starter personality with enthusiastic, “can do” attitude in accepting work/new challenges
• Effective interpersonal skills, working well across functions
• Conscientious work ethic

Preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances