Home Care of SF

Copywriter and Brand Strategist

Long Beach, NY (On-site)

$60K/yr – $75K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital marketing and brand execution for a luxury home-care brand, aligning channels, content, and partnerships to drive awareness, quality leads, and premium perception.

  • Oversee website, SEO/SEM, Google/Meta ads, email, and social campaigns across paid and owned channels.
  • Brand and content leadership: steer visuals and messaging; ensure cohesive digital and print campaigns across experiences and partnerships.
  • Vendor and partner management: direct external agencies (SEO, PR, social, web, media) and cultivate a roster of freelancers and speaking/PR opportunities.

Job Description

Responsibilities

  • Oversee website, SEO/SEM, Google Ads, Meta Ads, email, and social campaigns.
  • Lead brand visuals, messaging, and campaigns; oversee content across digital and print.
  • Manage external vendors (SEO, PR, social, web, media) and build a roster of freelancers.
  • Partner with PR firms to secure media coverage; identify podcasts, speaking, and partnership opportunities.

Requirements

  • Proven experience in digital marketing, creative direction, and brand management.
  • Expertise in SEO, SEM, Google Ads, Meta Ads, and analytics.
  • Strong social media management skills (Meta, Instagram, LinkedIn, YouTube).
  • Excellent project management and vendor management experience.
  • Creative, detail-oriented, and results-driven.
  • Experience with luxury brands, healthcare, or service industries is a plus.

Benefits

  • Competitive salary based on experience.
  • Opportunity to shape and grow a luxury, high-touch healthcare brand.
  • Collaborative, innovative, and supportive environment.
  • Health insurance
  • Paid time off