Copywriter, Advertising & Social (Performance Marketing)

New York, USA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive performance‑focused advertising and social copy across paid and organic channels.

  • Own writing for paid social, organic social, and digital advertising.
  • Must‑have: 5+ years of advertising, paid media, or social copywriting.
  • Standout: Fintech or regulated‑industry experience is a plus.

Job Description

Responsibilities

  • Write short‑ and long‑form copy for paid social, organic social, digital advertising and campaign creative.
  • Produce strong, performance‑minded copy across headlines, hooks, captions, primary text, scripts, CTAs and body copy.
  • Develop advertising and social messaging that clearly communicates product value, brand positioning and key benefits.
  • Partner with designers, motion teams and strategists to concept and refine creative ideas that work visually and verbally.
  • Ensure all copy is on‑brand, consistent in tone and quality, platform‑appropriate and optimized for performance.
  • Collaborate closely with legal, compliance, product, agencies and cross‑functional partners to produce best‑in‑class creative.
  • Review, proofread and provide feedback on copy from other writers or collaborators.
  • Stay current on platform trends, creative formats and advertising best practices, and apply them to daily work.
  • Contribute to creative testing and iteration by generating multiple concepts, angles and variations.

Requirements

  • 5+ years of copywriting experience with a strong focus on advertising, paid media and/or social media.
  • Written for consumer brands, agencies or creative studios; fintech or regulated industry experience is a plus.
  • Comfortable collaborating with compliance and/or legal teams and working within structured review processes.

Preferred

  • Fintech or regulated industry experience is a plus.

Benefits

  • 401(k) match
  • health insurance options
  • disability coverage
  • life insurance
  • unlimited paid time off
  • flexible working options

Gen

3.5 Glassdoor

Gen (NASDAQ: GEN) is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing empowerment and safety for the first digital generations. Now, Gen empowers people to live their digital lives confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to millions of users in more than 150 countries. Norton.comAvast.comLifeLock.comMoneyLion.comAvira.comAVG.comCCleaner.comGOBankingRates.comReputationDefender.com

Founded in 2022
Tempe, Arizona, USA
3.4K employees (397 in marketing)
55% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
210.2K
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
40.2%
Direct
47.1%
Referral
9.4%
Social
2.2%
Paid
1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
298 (9% of company)

Funding

Total Funding
$950M
Last Raise
Post IPO Debt, 10 months ago

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