Coordinator/Sr Coordinator, Brand, Advertising, Creative and Design

Fort Worth, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross-functional creative collaboration to deliver brand-consistent campaigns that influence purchase decisions.

  • Partner with an agency to research market and pop culture insights.
  • Ensure brand framework is applied across digital, print, and experiential outputs.
  • Collaborate across marketing, design, content, and legal for campaign development and consistency.

Job Description

Responsibilities

  • Partner with our advertising agency in researching and compiling market and pop culture insights to support business objectives related to advancing creative influence on purchase decision
  • Assist in crafting clear, actionable creative briefs that align with business objectives and guide the internal creative team toward innovative solutions.
  • Collaborate with agency partners, in-house art directors, marketing, design and content teams on campaign development and ensuring brand consistency and strategic alignment across all creative approaches.
  • Ensure that all internal stakeholders understand how to apply brand framework and philosophy to all customer and team member touchpoints
  • Collaborate with legal to ensure all creative outputs adhere to established brand guidelines, ensuring consistency across digital, print, and experiential channels.
  • Understand content best practices across paid and organic social channels to boost performance and brand love

Requirements

  • Bachelor's degree, preferably in business/marketing/advertising, or equivalent experience/training
  • 2+ years of work experience and a creative portfolio of previous advertising campaigns
  • Understanding of visual and written brand consistency and the ability to adapt tone and style to resonate with target audiences
  • Creative thinker with a passion for storytelling
  • Strong organization and attention to detail
  • Excellent communication, presentation and problem-solving skills
  • Ability to work independently and as part of a team

Preferred

  • Creative advertising agency background
  • Prior experience working cross functionally and with all levels of stakeholders
  • Willingness to learn, expand your skill set and embrace change

Benefits

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
American Airlines logo

American Airlines

3.6 Glassdoor

Embark on an adventure with a commitment to service, excellence and humanity. Our team is what powers our airline. We are proudly dedicated to our purpose of caring for people on life’s journey, including connecting our customers to the people and places they love or providing our team members development and leadership opportunities to acquire new skills and explore their potential. With more than 1,300 aircraft in our mainline and regional fleets combined and an extensive route network that touches six continents, we’ve got a place for you to start — or continue — your career. Whether you’re stationed at one of our hundreds of airports, working out of our state-of-the-art headquarters in Fort Worth, Texas, or serving customers over the phone from your home office, there are endless opportunities for you to grow and lead at American.

Founded in 1930
USA
58K employees (1,741 in marketing)
62% recommend to a friend
41% CEO approval

Traffic Signals

Monthly Visitors
54.7M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
48.3%
Direct
46.1%
Referral
4.3%
Social
0.2%
Paid
0.9%

Headcount Trend

Current headcount: ~57.9K

Marketing Team

Marketing Team Size
552 (1% of company)
Median Career Experience
16 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1B
Last Raise
$250M
Post IPO Debt, 2 years ago

Funding History

  • Nov 2023
    Post IPO Debt • $250M
  • Feb 2023
    Post IPO Debt • $750M
  • Jan 2015
    Post IPO Equity

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