Coordinator, Sports Marketing Operations

Los Angeles, CA (Hybrid)

$60K/yr – $83K/yrMid LevelFull time

Posted 10 days ago

Job Summary

Lead end-to-end grassroots product planning, seeding, budgeting, and activation, coordinating cross-functional teams and managing athlete/partner relationships to drive basketball programs and category strategy.

  • Own budget tracking and forecasting
  • Drive athlete and partner insights for product strategy

Job Description

Responsibilities

  • Product Planning & Distribution: Support seasonal product strategies by managing product buys, forecasting, allocations, order tracking, and distribution across grassroots basketball programs.
  • Product Seeding: Lead product seeding for grassroots teams, athletes, coaches, and key basketball events while ensuring execution aligns with approved product budgets and seasonal plans.
  • Budget & Financial Management: Manage budget tracking, financial reporting, invoicing, expense reconciliation, and forecasting to ensure spending aligns with approved plans and brand priorities.
  • Operational Planning: Maintain product calendars, seeding plans, activation schedules, and internal reporting to enable timely and accurate execution across grassroots initiatives.
  • Cross-Functional Partnership: Coordinate with footwear, apparel, brand, and product teams on product creation, testing, launches, promotional product, and category initiatives.
  • Partner & Athlete Management: Build and maintain relationships with 3SSB and adiSelect program directors, coaches, agents, athletes, and key partners while serving as a primary operational point of contact.
  • Athlete & Partner Insights: Capture and communicate athlete and partner insights to help inform product development, testing, and basketball category strategy.
  • Administrative Operations: Coordinate order tracking, filing, correspondence, travel, expense reimbursement, meeting logistics, and other administrative activities supporting Sports Marketing operations.
  • Compliance: Partner with Legal and relevant stakeholders to support compliance with NCAA, conference, school, state, and applicable NIL requirements.
  • Activations & Events: Support athlete appearances, retail activations, partner meetings, grassroots events, and other basketball initiatives, including execution during peak seasonal periods.

Requirements

  • Four-year college or university degree, preferably with an emphasis in marketing or business, or an equivalent combination of education and relevant experience.
  • 2-5 years of related experience in Sports Marketing, Athlete Management, Brand Marketing, Collegiate Athletics, NIL Operations, or a related field.
  • Extensive knowledge of the basketball industry, NIL environment, high school and collegiate basketball ecosystems, and broader basketball culture.
  • Ability to exercise independent judgment and make sound decisions in a fast-paced environment.
  • Demonstrated ability to manage multiple priorities and conflicting deadlines while working effectively across teams.
  • Strong communication, negotiation, presentation, and relationship-building skills with the ability to engage stakeholders at different organizational levels.
  • Ability to maintain professionalism and adaptability in fast-paced and changing environments.
  • Proficiency in Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.
  • Ability to travel extensively and work additional hours during peak periods, with travel requirements of up to 40%.

Preferred

  • Direct experience working within basketball, high school sports, collegiate athletics, or athlete representation.
  • Experience supporting athletes, teams, coaches, agents, or sports marketing partners.
  • Experience working with NIL-related programs, regulations, or athlete partnerships.
  • Experience coordinating product seeding, sports marketing activations, grassroots programs, or athlete events.

Benefits

  • Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
  • Adoption, surrogate, and fertility support programs.
  • Short and long term disability coverage.
  • Basic life and AD and D insurance with supplemental employee paid options.
  • 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.
  • Education assistance for eligible full time employees.
  • Paid parental and other eligible leave programs.
  • Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.
  • Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.
  • Employee product discounts and access to wellness and Employee Assistance programs.
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adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval

Salaries

Posted range

$60K/yr – $83K/yr

Taken straight from the job posting.

See all adidas salaries

Funding

Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $578.6M
  • Apr 2020
    Post IPO Debt

Traffic Signals

Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%

Headcount Trend

Current headcount: ~87.4K

Recent News

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Coordinator, Sports Marketing Operations

adidas · Los Angeles, CA · Hybrid